I found this study fascinating! Please read it. The gems appear at the end :)))
A job well done by Akhilesh Tilotia, CFA : akhilesh.tilotia@kotak.com
Download the report here : Kotak-Valuing-E-comm-Company.pdf
Author : Akhilesh Tilotia, CFA akhilesh.tilotia@kotak.com
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Elroy Serrao
You may also want to read this wonderful paper by Damodaran : Valuing Young, Start-up and Growth Companies: Estimation Issues and Valuation Challenges
Rishi
Some interesting stats in there re. current state of Internet in India.