Greetings Rodinhooders!!!
Law of attraction! Sounds familiar???
I was always taught to think positive about my work and keep talking about my vision to grow my company.
A terrific first hand experience that I had this past week…
Introduction
I’m Anurag Adukia and I run a company by the name of Jai Ambe Packaging, we are into the business of manufacturing of high quality corrugated and printed boxes. For over past four years we have been working for companies like Borosil, Jaipan, Anjali, GM Modular etc.
Recently we started to penetrate through the food space as there has been a lot of buzz in the delivery segment due to the sudden boom of delivery apps. In the food sector we have clients like Rajdhani Thali, Noodle Play, Sweetish House Mafia to name a few. Also a few food tech startups whom we keep helping in finding good packaging options at an affordable cost. We get 90% of our business through references of our existing clients and networking meets.
Last Sunday, I was dining at a Falafel outlet and I just happened to mention that we could really do wonders if given a chance to revamp their packaging. The ideas were rolling in my head even two days after the incident. Surprisingly on the third day I got a call from the purchase manager of Falafel stating that they wanted me to come over and redo their packaging as they are launching their fifth outlet and the business is slowly picking up (I actually splashed water on my face to check if I was dreaming).
I immediately rushed for the meeting along with the options which would be suitable for them. The meeting lasted for three rounds with the purchase head who explained me their ideas post which we discussed the difficulties in executing them, then I shared what I had in mind which he pretty much agreed to. Then he took me to the senior purchase manager who appreciated our cost effective solutions and finally the senior brand manager who agreed to our boxes over their existing supplies.
Bazinga!!
The meeting closed in approx. 2.5 hours and I walked out with an order of 15000 boxes! Sounds too good to be true now?? This will be followed with an annual rate contract where the company will agree to buy the material only from us and not any other supplier who comes to pitch to them. Law of attraction or sheer luck?
Idea in the making
After a lot of intellectual masturbation on how we can help the small time E-tailers and the Food Tech guys, I thought of coming up with Online Box Store!!! Yes an online store which will have various sizes and small case lots of corrugated boxes which can be used by these individuals to pack their products. Imagine a housewife selling hand made imitation jewelry and selling it over snapdeal/flipkart.
The bigger challenge is how to procure a proper packaging for her products, or someone who is a home baker and does not want to invest much into stocking up the boxes for her cakes/cupcakes can come to our website and buy as low as 100 boxes! Since our major business comes from big corporate giants, the biggest benefit that we will have is our in-house manufacturing facility.
The big advantage
We are soon moving to a 10k sq feet facility in Vasai which will also have a warehousing area for our online boxes.This will also enable us to customize the boxes as per the clients requirements as far as the printing and sizing would go. And who knows some day we could partner with one of the major ecommerce website and get ourselves on their portal!!
The website is already in the making and should be up and running soon!!!
I happened to mention about it to Asha while discussing about a post by Abhinav Gupta on starting a venture in 50000/- Rs. and she asked me to write it down. Also I’m quite sure that there are lot of other fellow Rodinhooders who are in the Food Tech space and could help us grow our footprint in the sector. We would also love to help them by advising them on how they can save on their packaging costs. Also if there are any suggestions I would request you to please write to us!
Adding just a few images of the amazing work that we can do…Our factory at Goregaon is operational on all 7 days of the week and everyone is welcome to drop in.
Email: jaiambe.pkg@gmail.com
Twitter: @boxwala_
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