Every time I got a call from a friend asking me where and what do we plan for dinner, I logged myself on to Burrp.com or TimeOutMumbai.net and checked for restaurant reviews and listings to help me figure out a quite dinner or a lousy drink session with friends.
However, every time I wanted to check out a new place, I was always paranoid for the fact of the ambiance till I din’t actually settle down there. Later, the Image media evolved helping which gave a completely different picture.
One question always ticked my mind, “Can I experience this place before I go there?”
Then I decided to mix my digital and media experience to churn out an Idea. The one that can actually give you an experience of being in a place without being there!
There were a lot of people out there doing videos for corporates, but no one for this segment. I decided to dig further.
I found, the cost of these corporate videos was 500,000 onwards. But as a retail consumer, I will still like to have a look at the place where I will be or the product that I will buy. For an obvious fact, such money can not be invested by the retail segment to showcase their company / product / service.
So I decided to start something like a corporate video for SMEs. Before I could go ahead, the only thing I had to keep in mind was the cost. Then, after a couple of years of research and burning my fingers, I cracked it!
I can make a corporate video for the SMEs for a cost of Rs 25000. Trust me, its true. Just Rs 25000/-
What all can we deliver in Rs 25,000?
The following:
- A video film (Short Movie) from 3-7 minutes covering
- Introduction about your company
- Your company setup
- Your key personnel
- Your location / office
- Introduction about your products / services
- Coverage of your product / services catalogue
- Coverage of production of these products
- Coverage of past achievements
- The roadmap for the company
- Interviews with Directors / Owners
- Web Presence
- Your company profile will be uploaded to major websites such as YouTube / MySpace etc
- A distribution across social networks like Facebook / Orkut / Digg / Twitter etc
- A monthly report of the performance of you company video profile
- 10 DVD copies of your video profile
- A free listing in our SME classified section
So this did not end here. Along with the video, I decided to also do a dedicated targetting offline and online. For example, If a spa wants to advertise their video, they can do so city specific, area specific, mobile operator specific, mobile handset specific at a cost of around a rupee for 2 views.
The vision here is, when you search for a place on Google, along with the map and reviews, It should also show you the video of that place. This will later be succeeded by mobile.
Have a look at our sample videos:
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