Looking for Graphic Designer for digital marketing for our arty home decor portal.

Artbugs.in will be India’s window to the world of Art covering beautiful arty products from Indian Artists! Its a one stop shop for all kinds of unique, one of a kind and designer art products by artists. We have artists from all over India with different kinds of products ranging from home decor, ceramics , fashion (bags & jewellery), furniture, paintings, sculptures etc…We have India’s top artists like Prithvi Soni, Shyam Landge, Datta Bansode to name a few….

We are now looking for Graphic Designer and Content Writer (blogs) for our site. 

Activity Type:  Graphics design project to support digital marketing plan for Artbugs.in

Target Group: The primary target demographic is women in the age range of 18 – 45. We expect the users to be varied across income levels and occupation with a bias towards generating traffic from the user group that a) shops online b) have social media accounts and c) spend time online in general.

Objective of the activity:  This is the marketing campaign to launch the brand in the marketplace. As a result, the key objectives are a) generate awareness of artbugs.in as a destination for discretionary purchases and b) generate awareness and draw for the categories and sub categories featured on the website and c) generate traffic for social media presence for the brand

Key message to the TG:   Position the brand as a destination for discretionary personal fashion and home décor shopping. ‘Visit the website and get inspired to decorate your home with a variety of home décor and personal fashion items’.

Information on the past activities:  This is a start-up

Tone of Communication: Inspirational, aspirational

Brief background info for this project:  Artbugs.in is in an online retailer of fine art, home décor and personal fashion products. It offers a broad range of product categories to inspire the consumer to enhance the color, fashion and art in their everyday life. The marketing campaign project is aimed at creating awareness and driving traffic to the website.

Requirement for this project:  The deliverables are completed graphics material (as this is one time project) that covers the following messaging:

–          Artbugs.in brand introduction

–          Specific category and items featured 

–          Holi themed messaging

–          Awareness for social media presence 

https://twitter.com/ArtbugsIn