Even though social media was coined a common man’s medium when it came around, it is the big brands which seem to be hogging all the limelight, making SMEs and Startups wonder whether they can even make use of the medium amidst all the clutter. But for every organisation that wonders what to do on social media and how to make it work for them, there are examples of brands that have used this media and gained from it. Following are some examples of SMEs and Startups from India that have used social media for their organisations leading to surge in sales, increased footfall at their stores, hiring the right candidates, better visibility for their brands, global reach and more.
