Let me start by wishing everyone a very happy new year!
For those who have missed about our story, you can read it here.
We have been live for about a month now, and have started growing in Delhi, as well as Bangalore. However, we are still not seeing any growth in the transactions rate. Even today we are seeing an average of 2 transactions a day.
The problem from what we see is that consumers are not aware that the merchant they are buying from, now supports card on delivery as a payment mode.
We have tried running Facebook ads and Google ads specifically targeted to keywords related to the merchants, but we are not seeing any significant ROI from these. We have also given pamphlets to merchants that they are giving away with the orders, but that also isn’t helping us much, since the customers who get the order, are not coming back any time soon.
The major challenge we have is that we can’t reach out to consumers, since we have no touch point with them. Mass advertising could be done, but it doesn’t fit well in our limited financial budget.
User feedback has been great till date, and we have also had repeat transactions, but we are quite stuck with marketing strategies we can use. I thought asking on THRS will definitely bring some amazing ideas to us! Looking forward to hearing from you!