A week ago, I came across an FB wall post that linked to an interview of Eric Schmidt of Google who was speaking on ‘business culture, technology and social issues’.
I was excited by the subject, and clicked on the link.
This is where I landed up:
As you can see, the website was the McKinsey Quarterly that promised ‘ Hundreds of Free Articles’ as a FREE member.
Hmmm…. Why do I need to be a ‘FREE’ member to read some public document anyway?
Having grown up to some instilled obeisance to McKinsey, I volunteered my time and keystrokes and went ahead to become a ‘FREE’ member.
The results of that effort are circled in the RED OVAL.
McKinsey was back in business – INSTRUCTING me how to get a Password that MET THEIR APPROVAL!!! So – it had to be ‘ 8 characters in length with at least One Capital Letter, One Lowercase and One Number’!!!!
Oh I am so sorry – King of Consultants, Emperor of Solutions, Czar of Strategy that I HAVE STILL NOT LEARNT HOW TO GET A PASSWORD ON THE INTERNET!!!
When I saw this, I laughed like a Jackass and fell off my chair!!
This was CLASSIC McKinsey right? TELLING THEIR SUBJECTS WHAT TO DO – and following their way or the highway…
This is not a rant about some stupid ill structured website (oops its the Mck Quarterly) that I will never ever visit again…
Its to pinpoint how OLD AND STALE these stuffy, suited, one way trafficked consultants THINK.
Dear McKinsey – from a frumpy, marwari socks knitter turned Internet entrepreneur, here is some ADVICE YOU could glance over:
– The world no longer lives in the JUNGLE! We can see things far away coz the INTERNET allows us to travel the world we live in with a mouse click. So please accept that YOU are NO LONGER the window to the world to small businessmen like me.
– LEARN the ways of the NEW WORLD. Firstly, to read some one page Interview, you dont need to make me give you my Janam Patri (personal details). Even if you have convinced me to do so, please allow me to do so on MY TERMS!! Most mortals like me have common passwords for all sites and we DO NOT remember combinations like Jewel Thieves for various websites. Saying REGISTER FOR FREE – sounds so medieval..
– ADAPT to partnerships – Rather than asking me to REGISTER, why cant you allow me to sign in via Facebook or Twitter (now dont tell me that since they dont pay you millions, you wont host them on your biblical website)!!
– Get the RIGHT CONSULTANTS to work for you – hahahaha – sounds like a familiar line right?? Well, to someone like me who has never used your services before but has the potential and a reason to, you have JUST PISSED ME OFF. If you cant Understand my medium – how can you ever consult me on the same???!!!
Finally – McKinsey – will you send me 7120 US$ for the advice I just stated above?
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