Media query-What do start-ups want from a public relations firm

By Paarul Chand on April 20, 2015 6 Comments / 2840 views

Hello all,

I am doing a story for www.prmoment.in, a weekly PR magazine, on what the start-up sector wants from public relations. Is it media coverage? Do you see PR as a legitimate business partner? What percentage of the budget do you see going to PR vs advertising?

Here is a list of questions:

Questions

1) What kind of PR services are start-ups interested in at various stages of their story, given the different resource challenges for each of these stages? For example, early stage as compared to a well established e-comm company like Flipkart.

2) Is PR seen as a legitimate business partner in their growth story or mostly though of as a media coverage function?

3) In your opinion what percentage of the marketing budget would go to PR as compared to say advertising.

4) Name and Designation for the story

Please mail me at paarul@prmoment.in with your responses or post here.

Paarul (@paarulc)

Comments

Paarul Chand

6 Comments

asha chaudhry April 28, 2015, 3:05 am

hey paarul, when’s the deadline for this?

did anyone email you?
Abhik Prasad April 28, 2015, 5:46 am

Hi Paarul,

I run a startup called FINQA and we had recently hired a startup PR firm (more of 2 PR employees part timing on the side).

1.) We are at a very early stage and the kind of services we needed was primarily to get exposure about our company and the concept we are trying to grow.

2.) Yep, we feel PR is very important for a business, intact way more important than direct advertising but our experience wasn’t very great. PR firms who act as a virtual partner of the business and put themselves in their client’s shoes will probably do better instead of just chasing stories based on a brief.

3.) Again we are very small and for us, it was more of an investment for 3 months. However, I think it should be a decent part of a company’s marketing budget and the first line item.

4.) Abhik Prasad, Director , FINQA.in

Let me know if you need any additional information.

Cheers

abhik
Paarul Chand April 28, 2015, 12:52 pm

Thanks Abhik!
Paarul Chand April 28, 2015, 12:53 pm

Just abhik asha. Deadline was today:( am extending it to thursday now.
Puneet Nirogam Aggarwal April 28, 2015, 1:29 pm

Hi Paarul, Will reply by tonight !
Paarul Chand May 8, 2015, 1:45 pm

hey puneet the story is still open-possible to shre your responses by monday?