Hello all,
I am doing a story for www.prmoment.in, a weekly PR magazine, on what the start-up sector wants from public relations. Is it media coverage? Do you see PR as a legitimate business partner? What percentage of the budget do you see going to PR vs advertising?
Here is a list of questions:
Questions
1) What kind of PR services are start-ups interested in at various stages of their story, given the different resource challenges for each of these stages? For example, early stage as compared to a well established e-comm company like Flipkart.
2) Is PR seen as a legitimate business partner in their growth story or mostly though of as a media coverage function?
3) In your opinion what percentage of the marketing budget would go to PR as compared to say advertising.
4) Name and Designation for the story
Please mail me at paarul@prmoment.in with your responses or post here.
Paarul (@paarulc)