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MeDine:Get rewarded for eating !

By Satish Medapati on 15 Comments / 2042 views

Hello All TRHS,

This is Satish from Bangalore and Iam happy  to showcase our venture ‘MeDine’ here. This is my first start up and have been actively running this for over an year, pivoting multiple times and learning on various experiments. At the moment we seem to be finding a product-market fit (or at least like to believe/assume so;-) Here is my sales pitch for all of those in Bangalore to download & use ‘MeDine’ app. For people in other cities, we are already working on getting MeDine there soon. Go read on , you will be well-informed.

MeDine: Get rewarded for eating!

How about getting rewarded just for eating? Yes, we do dish out rewards for eating. ‘MeDine’ is a (free) mobile app that automatically gives rewards to people for just walking into restaurants/cafes.website_medine

All you need to do is to just install the app (we do not even need you to do anything more) and it will start raining rewards. Every time someone walks into a MeDine partner eatery, the app’s ‘intelligent assist’ feature recognises that and alerts you to collect points. “So, you do not have any hassle to check out which places it’s applicable at , how many rewards for check-in etc. You simply tap when you’re alerted and the points will stock up instantly.” You can also rate and review dishes or order from the app  and everything translates into rewards.

What can you do with these rewards and how ?

The rewards can be redeemed anytime against a host of shopping, lifestyle, e-commerce or utilitarian e-vouchers like  Flipkart, Amazon, Lifestyle, Coffee Day, BookMyShow, Jabong, Shoppers Stop and Myntra. No, there is no-catch for these rewards like you have to have buy above Rs.X or do something etc, you get e-gift vouchers and it’s your prerogative to redeem them for whatever you may need.  Once you have more than 100 reward points which equal 100 Rs, you can redeem them.

Its currently applicable only in Bangalore and with around 500+ restaurants live in the app, you are never far off from a check-in and from a rewarding experience through MeDine

Watch the video here:


Download MeDine here or go to https://medine.in

For Press and other details check here: https://blog.medine.in

For tweeples, my handle is @Smedapati

 

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15 Comments

  1. well done awesome concept for foodies like us

  2. Really liked the concept. All the best!

  3. it asks me to signup before I can check the restaurants and the offers .. big turn-off for me 

  4. Thanks Arpit

  5. Thanks – please refer your friends

  6. Hi Roshan,

    Thanks for the candid feedback. Sorry to have turned you off with the one-click (no spam/wall posts) sign-up process. However, showing what is relevant to someone in MeDine (for instance a vegetarian not really getting recommended non-veg stuff etc) and algos of personalization need this sign-up process and in fact we are working to collect more of personal profile and preferences too. Give it a shot for once and we won’t disappoint you 🙂

  7. Wonderful to see another Food Startup added to the list from Bangalore 🙂

    Though technically looks more like a Coupon service or affiliate linkage service, Loyalty program for rewards collections and use those on the participating member sites (from the Food industry , Domain). With the Indian Railways recently also delving into the `Order by Wire’ technology apart from their in train contracted vendors opened to Pvt. players for ready to eat packaged food delivery system, you can look to include the Online Delivery portals too like Zomato, Burrp for added coverage and reach, we have some of them as well here who deliver feelings on TRHs. Of course if there is some other Monetary arrangement already in place, you would be interested in to gain from this too 🙂

    With Multi chain Stores for the various locations already visible as listed, wouldn’t it be Good idea to also include major brands like McDonalds, Subway, Pizzahut, StarBucks, CCD, Monginis, Denish, Ice-cream parlors etc as well in the same list too for more coverage and reach ? No QSR’s ?

    You can keep in touch with a few of the running, Home food preneurs of TRHs to add to the list on their Sites, Blogs respectively, some LOVE To Eat as well, though they do not run any startup related to food too, could benefit from your app maybe as an early adopter incentive for TRHs thrown in ? 😉

    Would be Great, to see more cities added in the near future as well !!!

    People need Dreams, there’s as much Nourishment in them as Food. Dorothy Gilman~

    Good Luck!! Cheers!

    PS : I do not Own, Run or Represent any of the above named Brands in any ways its is for representational purposes only in general, does not make any of the others listed already as minor in that regards too.

  8. Dear Darshan,

    Many Thanks for the detailed comments. Let me clarify your doubts here:

    1. No, its not coupons nor is it loyalty . You neither have a mandate to go to any restaurant ‘X’ no. times (like loyalty) nor have to buy anything to get our rewards (Buy 500, get 200 off).
    Its like you walk into restaurant and rewards will rain on you. For whatever you have, you can do anything  you want from our redemption catalogue with NO conditions from our end.

    In a nutshell, you have to download the app and register. That’s all!  Let’s say, you walk into a restaurant, used the restroom and came out. If we recognize that restaurant, you will get an automatic alert from ‘MeDine’ to check-in. If you check-in, then you get reward points that are equal to corresponding real money value. You can click redeem and it’s done in some timeframe (based on the rewards usually within 48 hrs)

    2. No, we do not do ordering or delivery (we used to). You walk-in , you get rewards and that’s all!

    3. Iam sorry but I do not understand what you mean by – “include the Online Delivery portals too like Zomato,
    Burrp for added coverage and reach, we have some of them as well here who deliver feelings on TRHS”

    4. We already have formal tie-ups with most big brands you mentioned. Please give us sometime to expose them as there are contractual obligations to display their brands and we need to work on a bunch of stuff.QSRs are already there and in fact food courts too! College canteens, office canteens may also be in line ;-p

    5.Absolutely open to do our bit to get few  TRHS onboard. In fact let me do it next week and post the offer here (if Asha is fine with it).

    6. We have added Hyderabad this week and you shall see more cities coming soon. Just keep a watch on us! 

    Thanks for your wishes and would be great if you can refer people to download and get benefited!

  9. Satish,

    OK, so more like the Rewards points collected in payback.in, or on any of the CC with their Catalogues for the reimbursement of the same using the Points / Rewards so collected.

    “Once you have more than 100 reward points which equal 100 Rs, you can redeem them.“ 

    Though in your case its Just a Check In with no purchases compulsory, with the App (On Android only currently) With the Internet activated along with the GPS location tracker enabled so as to Identify Existing and add New Similar places, via the Crowd Sourced Places. Push Technology for Achieved Checkins, however what does the Restaurant (or any of the Participating categories) benefit with this functionality of Participation? only get listed on your website and your app db ? With the rewards getting used up on other Sites or Member Vendors. Nice!

    For the Query you did not understand in No. 3 Thats auto canceled since Online Portals can’t be checked in 🙂 Do Don’t worry about that anymore. Though do check the links I have listed for your ref.

    Wonderful to see more getting added to the list too, Categories as well as Cities !! Good Luck to You and the entire Team.

    Wishing all a Happy and Successful New Year Ahead!

  10. What is the monetisation model? % of transaction done by members who check in?

  11. No, since we won’t have proof of transaction value. Anyways, in case you are a potential investor Asit, please email  and we shall be glad to take you through offline. If its curiosity, shall respond offline in case you are really interested.

  12. Hi Satish,

    Your app is really interesting and I was curious to know your business and monetisation model. How can I get in touch with you ? I’m based in Mumbai. My email id is kokamswapnil@gmail.com   

  13. Hi Swapnil,

    Thanks and you can mail me on satish@touch-point.in and we can take it forward from there.

  14. hi satish,

    how’s MeDine doing?

  15. Hi Asha,

    Thanks for your mail. ‘MeDine’ which stood for mobile experience in dining as a brand was killed sometime back as we are no longer into dine-in or app ordering or digital menu cards. When I wrote this post, we were testing the waters with the new concept but the old product to see whether it will sell and over Nov’14-Dec’14 we cut over to the new concept of rewards. Once consumer value proposition got established, we launched ‘bounty’ app which rewards you for just walking into places (bountyapp.in) and thankfully, have not looked back on traction ever since. Also, couple of more updates, will write it in rodinhoods soon. Appreciate  you remembering us !

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