Hi,
I’ve been running a website called Lawctopus since my 3rd year of college in 2010. It’s grown to become India’s most popular and trusted website for law students.
We get 50k+ unique visitors every month, 250k+ pageviews.
15k+ Facebook fans (growing by 25 a day)
4000+ Email subscribers (we started that late, but growing by 15 a day)
We’ve got some good ads from leading players like Lexis Nexis, London School of Economics (for their LLM program) etc.
However, though it impacts thousands of law students (positively, I hope) it still is a lifestyle business.
Dilemma:
Should Lawctopus stay focussed on content?
Or should we get into things like education (courses for law students)?
Writing/publishing is my first passion; education is a close second.
Jitendra Gursingh
Stay focussed on content! The stats you have mentioned are quite decent & encouraging enough. You should get a bit more into promotion especially via social media; the site only talks about Facebook posts. Give a mention to Twitter & G+ also. Getting G+ authorship (for yourself if you are sole publisher) can really help & boost rankings 🙂
By “getting into courses” means selling courses online or starting your own?
Preetish Gupta
Congratulations! The numbers are really impressive for a niche website. And the website is quite simple thus user friendly.
Your questions are actually solutions!
You need to ask right questions (like how can i generate more revenue, get more visitors, what relevant content/section I can add on the website, growth, etc.), then my friend you can expect some right answers!!!
Tanuj Kalia
Hi Jitendra,
Thank you for your reply.
We’ve built a good following on Facebook. Whenever an update is made, I can see the Google Analytics’ ‘live visitors’ stats grow significantly.
We majorly depend on Facebook because there are not many law students on Twitter or on Linkedin. (BTW we have 1200+ Twitter followers which is alright, I guess).
For promotion etc. we have a network of 90 college managers in 50 law schools across India. (Total number of applications were actually 450+ from 90 law schools but only 90 from 50 are actively contributing).
I’ll work on the the Google+ authorship thing. Thank you for the suggestion.
We are already selling a few courses for some organisers. I want to start a few courses run by Lawctopus.
Tanuj Kalia
Thank you Preetish.
Yes, am doing Lawctopus full time from December 1 and yes ‘adding sections’ to the website for quality useful content is the first priority.
Am taking cue from YourStory which has HerStory, SocialStory etc.