TheRodinhoods

Need some help to understand structure and operations of Digital Advertising Market

Need some information or may be some guidelines to find online resources to know more about digital marketing or advertising. Let me quickly explain what I am looking for

There are number of websites where people create/share knowledge based content e.g. Quora or TED or for that matter you tube. Because of the quality of the content people start visiting these websites and thus increasing the traffic there. I guess these websites throng on this web traffic and start posting advertisements on their portals. Depending upon the target audience companies or advertisers choose to advertise their products or services on such portals. 

My questions are as follows 

I need this information for some research so please share as much info as possible. You can also refer any online resources available (Such as any websites/ Case Studies or for that matter any book available on this subject. You can mail me at me@mandarjoshi.com or reach me at +91 98908 17339 

Thanks in advance 🙂