TheRodinhoods

Need Suggessions on Preparing Marketing Budget & Audience acquisition through that

Hi Guys,

We are preparing a Business Plan for our startup Fitrangi.com. Specially to go for funding.

Need some suggestions from you guys in preparing Marketing Budget,

I am little confused how to prepare a Marketing Budget & Audience acquisition through that for next 1-2 year.

– What assumptions we should take in Marketing budget?

How this budget will divide..? like PR, Social Media, Offline, Salaries & others?

– How much should be the Marketing budget compared to Sales figures?

– What is a standard conversion ratio through various marketing activities?

– How to identify the Audience acquisition through a particular Marketing activity? is there any standard procedures?

Can you suggest me something which i can refer for this…?

Thanks