Hi Friends,
Please help me with your views on Premium Ice Cream Franchise Business.
My concerns are:
1. The Business – How does the prospects of the Ice cream business look in comparison to other QSR (Quick service restaurant) business like chicken roll/sand-witches/Chinese/momos etc. We need to look into this comparison with the back ground of India’s demographics, consumer pattern and seasonality angle (important aspect in the ice cream business. Another angle is the margins involved in these different business models.
2. Margins – Ice cream vs other QSR concepts.
3. Ticket Size (TS) vs Foot Falls (V) – Comparison between Ice cream and other QSR options. Considering that Revenue = TS*V. We need to compare Ice cream vs other QSR concepts. If the volume in Ice cream business is more/less than other QSR, does the ticket size in the business make up for the high/low volume. It would be great to identify the concept with both higher ticket size and volume, though it is rarely the case.
4. Brand V/s Non brand – Does it make it easier to go with an established brand for a QSR business or is it more attractive to start a fresh venture. This question is more relevant for non ice cream based QSR concepts.
5. Segmentation of the Brand – Is it more attractive to go for an exclusive brand like Baskins Robbbins or is it safer to go for a more massy brand like Kwality Walls Swirls in context of Delhi/NCR consumer especially North Delhi.
6. Seasonality Aspect – How important is the seasonality issue in the Ice cream business. Is there a significant variation in sales between the summer and winter season in the Ice cream business
7. Location – What kind of location is ideal for a mid budget Ice cream franchise business like Kwality Walls Swirls – A retail mall, an office cum retail complex, any other options. How imp is visibility of the location for an Ice cream business.
8. Franchise Issues – What are the things one should keep in mind while taking the franchise of a particular Ice cream Brand. Are the margins specified by the brand negotiable. Any other discounts/favors one can seek from a brand while taking its franchise.
Thanks in advance for helping me out.
Best Regards,
Abhishek Marwah