Neelesh R Pednekar
Business and Product Specialist
www.slideshare.net/neeleshp/neelesh-r-pednekar-profile
www.twitter.com/neeleshp
neelesh.pednekar@gmail.com
9920347783
What exactly do you do?
Currently, I have formed a start up to cater to digital video advertising and geo targeted distribution for the SME segment.
I specialize in converting and implementing crazy ideas into tangible businesses and I like to fail. It helps me feed my knowledge center that works somewhat like the semantic web.
Why do you do what you do? Is it to make money, to become famous, to retire, to kill boredom, WHAT?
To build businesses, earn money and roll out other ideas
Is there anything unique in what you do? And here ‘unique’ can mean anything – doing what’s been done for donkeys years and yet in a more cost efficient manner, or something new in a boring business or line or simply inventing something completely new?
A few unique things here:
> The concept
> The price point
> The quality
> The turnaround time (product delivery)
> The 360 degree woven approach to marry digital and offline ad distribution
Today in this industry, there are tonnes of production houses that are into the business of creating corporate video films.These films don’t have a predefined format. It is totally customized which takes the storyboard through a few 100 changes making the cost shoot up to an average of Rs 7 to 12 lacs. The turnaround time here is not less than 4 to 5 months on an average. This production houses suits only clients who run their annual turnover into a few crores if not more.
We cater to the biggest market chunk – The SME segment. Our niche is all those who advertise in any kind of media and have an turnover of Rs 10lacs and above.
How we are different?
We have a predefined format and create our custom product in 3 steps:
1) You select a date and time
2) Our cameramen shoot the entire film in less than 2 hours
3) We edit and deliver within 5 days
(read Neelesh Pednekar’s “My Story” for more details on therodinhoods.wpengine.com)
What happens if this fails?
Have not considered failure as an option. Will re-initiate this and try to fix the reason for failure.
Any one or two incidents that make you shiver or feel proud of your journey so far?
The kind of response that I got after showing the product samples is tremendous. Agencies are also impressed by and concept and are very supportive in terms of support.
State one really bad habit and one good habit (if you actually have one)
The only bad habit is pursuance in spite of multiple failures. Good habit, is perusing after fixing the reason for failures.
Famous last words to the readers ( if you knew you are going to be hit by a truck tomorrow, what would you like to tell the world (other than to be crossing the road safely)?
Whenever you think of an idea, go ahead execute it. There can be only options. Either you fail or succeed. If you succeed, celebrate. If you fail, ask yourself “In 5 years, will this really matter?”
Finally, say YES below the next para:
I solemnly put my hand on my religious book/favorite novel and swear that what I have said above (including my photos) is the truth. So help me, Rodinhood
Yes
A Work Sample:
Rodinhooders,visit this link and interview yourself!