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New TLD’s – any investors or speculators?

By Indy Singh on 4 Comments / 1610 views

Wondering if there are any domain investors speculating on the new TLD’s that are being released.

.photography
.contractors
.domains
.limo
etc…..

I personally feel like this is the start of a brand new internet and opens up a whole host of opportunities, instead of it climbing vertically as it has over the past 18-20 years with .com, now the internet will be more horizontal with the introduction of these new TLD’s.

These new extensions may be confusing as they are just being introduced, but kids that are coming into this horizontal world will always know that there is a .diamonds extension or a .coffee extension.  They will not be stuck on .com as much as they will already be familiar with these new extensions.

Secondly, if searching for a product/service/information online, 75%+ will start on google.  Since Google is heavily invested in these new TLD’s, they will start indexing relevant sites with the new TLD extension, and those sites will soon start to appear in search result pages.  So to the user, the extension will not matter so much as they trust what google returns as results, and will click on whatever google displays on page 1 of the SRP.

As you all may know, whisky.com was sold last week for $3.1M.  The owner invested in this domain almost 20 years ago, and has since turned down offer after offer to arrive at this figure.  Very similarly, if premium domains in the new TLD’s are picked up early enough and if the right buyer/end user is found, the opportunity to make some serious profit is still there.

I’ve been dabbing in a few of these names myself, purely speculation at this point.  I figure if you don’t get in the game, you’re not going to be a player!

So which one of us is planning on entering this horizontal world of WWW ?

Best,

Indy Singh
Platform.in

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4 Comments

  1. I’d say about 10% or so of them would be valuable from a branding or EMD (Exact Match Domain) perspective ( for example: elite.limo or porn.photography ! etc ) .

    Early movers will make quick buck on some premium ones and rest of the inventory will appear on Flippa and other marketplaces with domaineers trying to sell them at inflated prices pitching the now non-existent SEO benefit of EMD.

    Just because Google has indexed a domain doesn’t mean it’s going to reward it with top rankings just based on the TLD in absence of link equity. This is no longer 2008-09 where you could beat amazon product page with long tail product EMD (and I bet all of us who did that miss those days fondly)

    But obviously the gullible crowd will fall for the indexing/ranking cool aid that domaineers want people to drink with these new TLDs. Some things never change. Fools shall be punished lol

  2. Its all BUNK

    Why is godaddy.COM successful?

    Why shouldn’t it be Godaddy.domains?

    Nothing matters in except a REAL VALUABLE SERVICE. Call it what the heck u want.

    Example – dmoz!!

    Read 


    Creedence Clearwater Revival (CCR) inspired me to write this blog. If you haven’t heard CCR, I suggest you do – it’s immortal rock music that will heal your soul.

    So, what’s in name? Would you call your band ‘Creedence Clearwater Revival’? Try saying the name fast. Or if I were a food entrepreneur, would I call my restaurant Mc Kejriwal? What on earth does ‘Lays’ chips mean? I don’t care where Altoids came from. Oh my God, my ketchup is called Heinz and my cereal is called Kellogg’s. What do I make of The Oberoi, or The Hyatt? Hell I want a coffee really badly.. Starbucks here I come…hmmm…that’s hardly the appropriate name of a place that would sell coffee! I love Sony…. Please just explain the brand name to me one day.  Honda, Toyota, Samsung, Yahoo, et al, we know today because of their amazing products and services. Not because their name got us to buy them.

    Spending time and money on the perfect ‘brand name’ creation is all bunk. Those who pretend that it matters are the false advertising types whose livelihood depends on making people spend money that they don’t need to.

    My belief:

    • Consumers remember brands that perform for them – so be it a great ‘Jet Airways’ flight or a fantastic pizza from ‘Dominos’ – I remember these brands for what they did for me – NOT what they pretended to call themselves.

    • Consumers don’t care about brand base lines and logos. God knows how much money is spent by brand owners getting their logos and base lines ‘perfect’ – it just remains an ego trip for the top bosses.  Try asking Johnny on the street what the seven colors in your logo mean or quiz your business partner about the half sun that appears in your logo… They will stare blankly back at you.

    • You can call your brand and business anything. Family name, city from where you come from, girlfriend’s mother’s name or the hospital in which you were born. If you are good at what you are selling, you will become the next Hertz (car rental service or even Meeru Cabs for that matter)

    Put your money where it matters. In making your product or service the best. Your brand and what its stands for. Blah blah will be taken care of by your customers

     

  3. Or let me put it more ‘un-diplomatically’ – google and its later versions of swordfish, shellfish, cobra and cheetah will eliminate any preference to TLD.

    What will matter is content.

    And to win by a 1-2% margin wont make any difference. What you need is 100%

    Also ask yourself – how many TLDs do YOU remember and TYPE?

    .net and .org?

    Go with a consumer mindset – not these ‘white baniyas’ selling you water as champagne…

  4. Love the feeback Alok,

    I agree with you that Content does matter, but from a marketing perspective, I’d put Context over Content.  If you’re publishing the best content in the wrong area, it doesn’t matter how good your content is as you are not reaching the correct market.

    Regarding new TLD’s, this is a brand new area that just being introduced so I don’t expect anyone to remember the extensions or even be aware about this option at this time.  Per my post, the next generation coming on to the net, will come into a world where these GTLD’s have always been there.  They will not know a world of just .com as we are so accustomed to.

    And its simply not only about branding your domain… these new gTLD’s can be a very powerful tool for lead generation.  There’s a reason why the following happens:

    Loans.com – purchased by BankOfAmerica
    Books.com – purchased by BarnesandNoble
    Car.com – purchased by Autobytel
    NewAirplane.com – purchased by Boeing
    Kid.com and Family.com – purchased by Disney
    DogFood.com – purchased by Petsmart
    Shades.com – purchased by Sunglass Hut
    etc….

    So as you will see, these direct navigation domains are used as a complimentary tool that helps direct users to their brands.  Whether or not people will start using these new gTLD’s in that fashion is TBD…

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