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NextGenCatalogs – enabling product centric conversations within your supply chain.

By Vikram Parekh on 7 Comments / 2400 views

Hi Folks,
It’s been a week since we launched NextGenCatalogs, and I really wanted to get the word out on TRHS, and seek your valuable feedback. Our early customers are really liking the concept, and I would love for you to give it a spin by downloading the Android App at https://goo.gl/U8YNXv

So, here’s our pitch:
NextGenCatalogs integrates your product catalogs directly with your customers’ mobile phonebook.

That’s right, no more sending hard copies, worrying about driving customers to your website, unopened email marketing messages etc. 3 taps is all it takes for someone to look you up on NextGenCatalogs.

Target Audience and Problem Statement:
As a small and medium business owner, do you find yourself stuck with traditional ways of sales and marketing? If yes, then you probably share the same set of issues like most of our other customers who want an answer to,

How Do I:

  • Keep my existing customers updated on new products, special offers etc.?

  • Entertain and respond to customer queries while on the move

  • Make it extremely easy for customers to find me

  • Reduce dependencies on 3rd party vendors to maintain my web and mobile footprint

  • Reduce overall marketing costs including catalog creation and distribution costs

Value Proposition:
Whether you are a manufacturer or a distributor, NextGenCatalogs helps you engage your customers, send them regular product updates, and reduce your costs of maintaining and distributing traditional product catalogs.

NextGenCatalogs redefines the value you get out of traditional catalogs, by making them mobile, interactive and focused on improving your existing customer relationships and increase repeat business.

If you are a Buyer (Always Free Account):

  • Download the NextGenCatalogs mobile application, and view which of your suppliers are already showcasing their products on the network

  • Use ‘Invite Friends’ to let your other suppliers and phonebook connections know how all of you can stay connected on the same platform

  • You can easily share catalogs with anyone in your phonebook and across social media

  • Interact with your connections via in-app messages (coming soon in next release)

If you’re a Seller (requires a NextGenCatalogs paid account):

  • Once you sign up with us for a free 14-day trial for the ‘Micro’ account, we’ll upload your products and create your mobile catalog on the NextGenCatalogs network

  • As part of the ‘Micro’ account, you get 1GB of storage and there are no limits on the number of products you can upload

  • Use ‘Invite Friends’ to let your buyers and phonebook connections know how all of you can stay connected on the same platform

  • You can easily share catalogs with anyone in your phonebook and across social media Interact with your connections via in-app messages (coming soon in next release)

Anything on your wishlist?
Your ideas and feedback help us build a product that works just the way you like it. Take a look at https://www.nextgencatalogs.com/#pricing for an overview of our product roadmap and simple pricing structure. If there’s something you really want to see in our future releases, then send us your ideas at ideas@nextgencatalogs.com

Only if you’re happy, we’re happy!!
Our quest is to provide you with excellent customer service, and would really appreciate if you can send us your feedback at support@nextgencatalogs.com.

You can also find us on:
Visit: https://www.nextgencatalogs.com
FAQs: https://www.nextgencatalogs.com/faq/
+1: https://www.google.com/+NextGenCatalogs
Follow: https://www.twitter.com/NextGenCatalogs
Like: https://www.facebook.com/NextGenCatalogs

Thanks for reading all the way through. Please do share your comments, feedback, ideas, and download the Android app from: https://goo.gl/U8YNXv

PS: In another post, I’d soon be taking you through the journey that got us here. Hopefully, there’ll be a lot of sharing of lessons learned, and some tips that each one of you could use.

Regards,

Vikram

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7 Comments

  1. no feedback???!!!

    i’m shocked!

    vikram – i believe nameet has spoken with you. hope that helped!

  2. Yeah, me too 🙂 People are viewing the site..so not sure where I’m losing them.

    Yes, Nameet and I caught up and it was helpful. Thanks.

  3. Here is the problem:

    I’m not sure what the solution is!

    Is it AN APP per seller OR space on an APP?

    Its very confusing to understand HOW the seller will FIRST ADD his stuff on the APP and THEN send it to his customers?

  4. Thanks for the feedback Alok.

    1) It’s space on an app. We’ve got a few white label requests and we’re evaluating them on a case-by-case basis. However, for now, the focus is to get people on the platform (ie. the NextGenCatalogs app).

    2) For now, we’re manually onboarding the sellers, and they are then sharing amongst their network via intent sharing (email, social media, WhatsApp etc). We are going live with the web CMS in a week or so, to enable sellers to DIY.

    Will relook at the messaging both on the website, and the app store description to ensure both of these points are well articulated.

    Thanks,

    Vikram

  5. Hi Alok,

    Like the concept a lot as a value add to sellers. We work with the small guys quite a bit for online sales and this is something along the lines of what they are asking for… however I wonder how well you are replacing their existing processes – Facebook Pages and Groups. The ease of posting a new product as an image on any social platform (FB for India, Instagram/Pinterest in the west) is tough to compete with. And if there is no end sale conversion its tough to justify the pricetag until there is a MASSIVE user base. 

    For a buyer, why would I download the app? I can discover all I want from my favorite brands (lets make the assumption that if they are willing to add them on NextGenCatalogues then they most certainly have already followed them on all social feeds) faster than you can post the updates on the app since its coming directly from the horses mouth. I can share that pretty easily from all these locations as well. And will buyers share something like this is a UX question I have… more of a personas question. Not sure what the target user is like that would use this rather than just being a master pinterester. 

    I think the core is cool but the packaging of it all and name are pretty closed and uncool. Man the name is actually the worst part, really throws me off and feels like an offshore services company doing generic work. Leading me to believe that everything in the app is cold and generic when everything about small and sellers and their products is naturally unique and awesome. 

    hope this helps and would love to check it out once it comes to iOS. 

  6. Hi Rohit,

    I think the intended recipient is me, and I really appreciate the feedback. We’re learning as we’re building, and will fix some of these issues as we go along.

    Thanks again,

    Vikram 

  7. whoops my fault in who it was addressing. good luck to you!

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