your Name any any otherdetails (site address, twitter handle, mail id(?) etc..
Rahul B Narvekar
Rahul@fashionandyou.com
rahulnarvekar@yahoo.com
What exactly do you do?
Co founder – Director Brand sourcing for india’s leading fashion and lifestyle ecommerce retail store .
Why do you do what you do? Is it to make money, to become famous, to retire, to kill boredom ?
All of the above:)
Is there anything unique in what you do? And here ‘unique’ can mean anything – doing what’s been done for donkeys years and yet in a more cost efficient manner, or something new in a boring business or line or simply inventing something completely new?
We bring the best of global and local brands to our members at a hugely discounted price – Daily
What happens if this fails?
Failure is NOT an option .
Any one or two incidents that make you shiver or feel proud of your journey so far?
The first 3 months were really scary since we had no idea if people would buy products online . The proud moments are many but one which stands out was when we flew in our top 10 customers from across the country to attend the lakme fashion week in Mumbai . Here we had the best of people from towns like guwahati , Chennai, Goa etc flaunting brands purchased on fashionandyou.com strutting around the fashion week .
State one really bad habit and one good habit (if you actually have one)
am a big time foodie and it shows and how 🙂
Famous last words to the readers?
Online is the new Mall of India …….
Finally, say YES below the next para:
I solemnly put my hand on my religious book/favorite novel and swear that what I have said above (including my photos) is the truth. So help me, Rodinhood
YES
You can be here next! Just visit this link and interview yourself!
Devgad Mango
I like the concept but not its presentation. Why is it ‘exclusive’, like the Harvard club? Now I came to know about you through rodinhood, I came there, and was put off by the login screen, and bounced off. Still to see it, tried to register, but was again put off. Now I am a potential customer, but why should I have to ‘beg’ to come in? As a customer, I would be happy to do that for something like a Notion Ink Adam, but not for someone whom I have not checked out yet and not known about from a friend. Think Gmail here in its initial days. I as a customer, who is fashion conscious, brand conscious, would like to be pampered, welcomed, treated with respect. Without letting me see, go through the experience, feel special, etc. asking me to register, and then put conditions to register, is an insult to me. I have already bounced over to infibeam, garmentmall, futurebazaar, etc.
Do be more friendly, warm, welcoming, and give a wow experience to me (your potential customer)
Rahul narvekar
point taken …
Devgad Mango
Hi Yatin, beg to differ here. In case of Gmail, buzz wasn’t created after it launched. The buzz was created first in anticipation of something ‘wow’, and Gmail came in. So in that case, people had already given-in to it. From a 4 MB inbox space to 1 GB was like ‘WOOOOWWW’. Also the buzz was because it was coming from someone already a global baap in whatever it did. And it was riding on the wave of ‘need’ created out of the frustration of using low space email providers. Because of all that, the ‘invite only’ thingy worked. A theory was also that it was kept ‘invite only’ because Gmail could go first after and pull those who were with other email providers (mature users) and be the pulling force for newer ones.
Devgad Mango
Oops, is this a women only thing? Wasn’t clear in Rahul’s interview though. Then may be whatever is there may be ok. But I have not known of fashionandyou as a cult, where exclusivity would be ‘THE’ thing. May be I am ignorant, though I shop for fashion online. I remember reading an article somewhere that a major chunk of online buyers of women’s fashionwear are actually men. More so in the lingerie space.