People hate your product…and rightly so.

1. People don’t have time. They want what they want, and they want it to be easy use. Make sure your product is fast & easy to use. [tweet this]
   Battery Doctor is one of the easiest apps I’v used.

2. People have choices and options. They will choose other over your product. Live with it. Accept competition.Build better. [tweet this]

3. People don’t want the “best product across the galaxy”, they just want their problems solved. Build simple things, solve simple problems.[tweet this]
   Newshunt solved a simple problem of building a local language app. And people love them!
4. ..and sometimes they don’t have a problem. Sometimes they just want to be entertained. (ok, the argument here is that the product is solving the problem of entertainment). Entertain people with your product. [tweet this]
   Take a look at Slack’s updates. Extreme fun!
5. People love simplicity. Uncomplicate stuff with your product and people will love you for it. [tweet this]
   Medium has a really simple interface which makes users do the thing they are there for — read.

6. People connect with people, not machines. Make sure your product speaks and acts like it cares. [tweet this]
   
   The Super.me app speaks with users during their app journey. Not a bad app as well.
7. Personas are on paper. They behave nice. People don’t. [tweet this]

“John Doe walks into the room, lays back and now wants to use your game app to play a game to relax”.

           Thats not going to happen probably. People behave different.

“John walks into the room, looks at your game and then closes it to open another one…and then closes that to open another app.”

           That’s what happens. Be ready for rejections and learn from them. [tweet this]

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Connect with me on twitter: @shwaytaj | @germin8

See some of the projects I’m working on:

Stepjumpr — find the best tools for your startup

Cricky- Book Cricket (iPhone game)