With the rise of ECommerce and Internet penetration going deeper in the rural scape, shoppers have been buying stuff out of there home, visits to shopping malls have been declining for shopping purposes and alternate source of family entertainment in our country is only limited to Watching a movie over the weekend, visiting the amusement parks(costly) or other casual entertainment media outside the home. Also, Indians have been crazy for movies forever, be it the bollywood masala, bollywood melodrama or the Hollywood sci-fi, Indians have an appetite for everything.
I have been thinking about the concept of starting a monthly subscription App for movies in Cinema Halls, I am still in the initial stages and have not done any market study,cost benefit analysis and feasibility studies yet. Also, looking for co-founders and people with tech background to help develop the idea.
The concept:-
The App will work like a movie pass where-in a fixed monthly fee shall be paid by the user and he/she shall be allowed to watch unlimited movies in any cinema halls he desires, the choice of booking through the App shall also be provided and the choice to go directly at the cinema hall shall also be there. Alternatively, am also thinking about working on the concept through a Plastic Card, where-in the card shall be prepaid and recharged in the start of the month to be used by the user to either book through the website/App or use it to scan at the booking office of the theater.
Revenue:-
- Subscription fee from the users
- Commission from Cinema owners for tickets booked in non-peak, non-seasonal hours
- Ad’s on the Card?
- Data analytics & customer behaviour analytics
Other T&C that I’ve thought of:-
- No user shall be allowed to watch a movie twice
- Minimum subscription period shall be 3 months for a user
- Cinema Halls like the PVR Director’s cut shall be excluded
- Free Pop Corns may be provided if the cost permits
Fellow Rodinhooders, need suggestions/ideas/feedback on how can i progress with the idea further. A few questions:-
- Is the idea feasible Pan-India?
- How to convince Theatre owners
- Legal issues involved in a subscription based model
Disclaimer:
A similar service operating in the US by the name of MoviePass!
Thanks
Prateek Bohra
https://twitter.com/bohraprateek29
Image credits: google, summermovies.tv