How do some just launched startups manage so much of news ?
How come they are so written about ? and most of it is brain dead self promotion.
– XYZ landed up with their 1st Client ! ( WOW ! You really lucky if 5 are in your lap on day one).
– XYZ Founder speaks about the experience of throwing up a cushy job to be a master of his own!(” WOW again, but haven’t most of us done that”) ?
-XYZ builds a team of 5 rockstars – inset photo of 4-5 posy pic.! ( sure ! We all start with 4-5 of us and work 12 hours and more and are edgy and )
It then gets plastered on FB, Twitter and the likes.. which is fine ..as that is what social media is all about …
but with captions like ” The Glorious Times of India” covered us today !
Yes, I love news and I love to know what is happening around in businesses.
But please dear journalists, spare me the news of day to day activities of some over the top self promotion entrepreneurs.
You are welcome to come to The Rodinhoods and see for yourself the stimulating discussions and debates that we are capable of ! Find Entrepreneurs here ! Write stuff that is worthwhile and helps entrepreneurs, those who have no medium or platform to “showoff” their immense determination despite all odds to continue and be spirited !
Manish Grover
If editors, journalists read this, then kindly have a look at http://www.shaadimagic.com, one of its kind wedding planning portal in India. And get in touch with me 🙂
asha chaudhry
sugandha…
have you gone through this yet?
https://www.therodinhoods.com/forum/topics/pr-for-startups-a-reference-guide
Dr Saurabh Bhatia
sugandha:
in jounalistic terms, have you ever heard of ‘puff piece’?
🙂
Sugandha Dubey
@ Dr Saurabh Bhatia,
Please enlighten ” Puff”. I am sure a lot of us would love to know. 🙂
@ Asha, yes.. read that piece by Alok when he posted. Read it again and refreshed. 🙂
Dr Saurabh Bhatia
Since it is unethical for newspapers to take payment from someone and then publish what you wish to highlight as ‘news’, a common practice is that you shall buy some advertisement space in the newspaper. Now since you are an ‘esteemed client’, the news reporter ‘suddenly discovers’ in the course of interacting with you that your work is pioneering and worth reporting. So if she now interviews you and publishes something about you as news, it is not unethical anymore.
The practice started with people wanting personal visibility as it used to ‘puff’ their ego (inflate) and social standing. That practice got converted into ‘page 3’ of today. Business interests are now slyly slipped into such pieces under various pretext, and are named into columns as CornerOffice or WizPreneur etc etc where you suddenly discover how a 36 yr old CEO of an Automobile company suddenly turned around its sagging sales into a million dollar boost; you look at your own 36 year old sorry figure in the mirror and wonder “bhala uska kurta mere kurte se safed kaise” only to google and realise that this 36 year old is the son of the MD and had been lolling around in New york doing various recreational activities. Now since the father told him to get his act together, this ‘puff piece’ was also published to build his brand image as new CEO blah blah…
IF YOU REALLY WISH TO MASTER THIS ART THEN PLEASE DO READ LOTS AND LOTS ABOUT A GENTLEMAN CALL TIMOTHY FERRIS https://en.wikipedia.org/wiki/Timothy_Ferriss
HE IS PERHAPS THE QUINTESSENTIAL SELF-PROMOTING IN-THE-NEWS- WIZ OF THIS MEDIA SPONSORED WORLD.
Sorry for caps lock, wanted to highlight it big time. Hope i have elucidated adequately? 🙂
kanchan.kumar
Hey Sugandha,
All of us like a bit of publicity – some get it some don’t. Fact is, some get it because they deserve it, some get it because they can buy it. It doesn’t really matter. One news item does not do any good. It’s sustained PR which really matters, and no matter how deep a pocket, you can’t buy sustained PR across multiple media and multiple channels (refer to Alok’s post on how to get noticed by journos)
It’s like asking Sr AB to inaugurate your shop. You get publicity, loads of footfall on the day of launch, but then the customer who walks in the next day and day after and a week/month/year later – doesn’t come or buy because AB cut the ribbon. They do it because you sell something useful and at a price that they want to buy. So PR does help you get initial spike, those who don’t get it, got to toil a bit harder!
My 2 cents : go get it, if you can, don’t bother if you don’t.