Friends, Rodinhooders and Countrymen (and women :)),
I would like to share with you the story of the Lifeboat.
Scene I
After the December 2013 tragedy in New Delhi, there were a lot of announcements by various Govt. agencies about the measures they were proposing for the safety of women and children. Though all the announced measures such as “panic button” apps, better policing, etc. are more reactive in nature than proactive or preemptive, these are still required.
And that is why, it was frustrating to see the media reports of “panic button” apps being launched by different police departments including the “Himmat” app by the Delhi Police.
Picture yourself using the app in times of emergency and you will understand why I was frustrated.
Scene II
Around the same time, my wife was travelling by the last metro (in Delhi) home while I was supposed to pick her up at the station (on a foggy winter night). Her phone battery died while on the train and she became out of touch. Picture the needless hair-pulling that arose from the situation.
Hence, I thought of making a real “panic button”. Not necessarily for use in times of panic, but at least to let your family and friends know where you are.
Simultaneously, I wanted to address the main issue of low power which we face with the smartphone battery. Unfortunately, the higher the capacity of the power-bank you use or even the smartphone battery itself does not mean a thing in the end. It only means delaying the inevitable moment of when you need your phone to just make one call or send an sms and you have zero charge.
Scene III
Then, I had a “Eureka” moment! Why not combine a real hardware panic button and an emergency battery booster for the mobile phone?
I first thought of making it a phone case, albeit a flexible phone case to fit any phone (and not just a particular model).
However, this would mean that I would have to come up with different designs and looks for the phone case to appeal to every individual which is a different ball-game altogether.
Hence, the objective became to create a product with universal appeal and with minimum disruption to the user’s present preferences. This is when I came up with the Lifeboat –
Scene IV
So I did the prototyping and was planning for production in the conventional manner.
Scene V
But then I thought of going in for crowdfunding for the following reasons –
1. To answer my query – Is it possible to bring out a new technology product without massive funding ? The way projects abroad are supported.
2. I’d rather get pre-orders from strangers who are booking the product for the product’s sake. This way, I get genuine feedback before I start mass-producing the product.
Original Soundtrack
There are two models which I have put up on the Indian crowdfunding site – https://ketto.org/lifeboat
1. The Lifeboat EZ (with only an emergency mobile phone battery booster)
2. The Lifeboat XT (with the GPS panic button option)
So, looking forward to your comments, Rodinhooders! And if you could guide me with specific ways to get media coverage, I would be really glad! Thank you for reading my story!
Publicity Agent
Autographed Posters
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asha chaudhry
my gosh – we have an inventor in the house!!
i just love the way you’ve tried to solve a genuine pain through a personal experience.
i went to your crowdfunding page – you have quite a challenge there! just 22 days and 10k out of 18L has been achieved.
let me promote you from tomorrow. let’s hope you get a push soon.
in the meanwhile, i would like you to go through this post – check mistakes and learnings
https://www.therodinhoods.com/forum/topics/my-experience-with-crowd-funding
and watch the video here – lots of learnings!!
https://www.therodinhoods.com/forum/topics/diabeto-s-crowdfunding-experiences-at-the-awesome-mumbai-open
and here’s another one…
https://www.therodinhoods.com/forum/topics/how-to-run-a-successful-crowdfunding-campaign
ALL THE BEST!
Joginder Tanikella
@Vinit Pathak: Thank you for your encouraging comment. 🙂
Dear Rodinhooders,
Further to Asha’s comment, looking forward to interacting with you and please feel free to post your comments or queries regarding the Lifeboat.
As I have mentioned, I am looking for support with Press/Media too and would be great if you can help me out in this regard.
Best Wishes,
Joginder
asha chaudhry
jogi… you’ve got only 16 days to go!!
what’s the plan?!
Joginder Tanikella
Hello Rodinhooders,
Thank you for reading about the Lifeboat.
Looking forward to your insights.
Like it? Hate it? Even if you don’t care, do let us know. 🙂
Best Regards,
Joginder
asha chaudhry
hey jogi,
what news??
Joginder Tanikella
Hi Asha,
Thank you for asking.
I am working on a few projects as of now and will update basing on developments.
Best Regards,
Joginder
ps – Just in case, anyone is wondering about the drop in music updates 🙂 I’ve just been blessed with a wonderful baby girl and hence, staying “dry” after work 😉
pps – All the best to the organising committee and all Rodinhooders for the event tomorrow!