I am starting this discussion as I start my entrepreneurial journey. I have got into Founder Institute ( https://fi.co/) which is the world’s largest entrepreneur training and startup launch program, helping aspiring founders across the globe building enduring technology companies. As I am set forward to this great journey, I request you to help me with your insights, feedback and support through this process. I would keep you updated on my progress each week over the next few months.
Idea1: Better exposure to students
Problem: Being part of the Indian Education System for so long, I have identified many issues that could have made my life and my friend’s lives easier. So the day, I realized the importance of bringing about change in this I wanted to focus my all energies in this direction. Students need to take better-informed decisions and should be able to choose unconventional path in their careers.
For this, I want to come up with articles, thought provoking questions and information that will motivate them. The medium I have chosen for this purpose Is a Notebook. This notebook will also provide an initial platform to some of those motivated students. (For Ex : The art on this notebook is by a budding artist) .
The initial motivation for a student to buy my notebook will be good information, better quality and incredibly low price. I can achieve this low price by providing Ad spaces to companies. The companies can choose their target audience based on the parameters such as Age, Gender, and Location. In future, I wish to bridge the gap between offline and online marketing by using QR codes.
Further, We want to collaborate with cultural and technical clubs at schools and colleges and will help them organizing events which can help the students in gaining knowledge about in their area of interest and our associated partners will be featured as partners at the events conducted by the company.
Idea2: Effective Target Based Advertising through Offline
Problem: Traditional Advertisement Medium such as Flyers, TV commercials, Print Media, Billboards and etc. offers reaching many people but, there is no proper targeting and analytics such as conversion rates and lot of other parameters.
Solution/Offerings: We look at innovative ways of reaching target customers through different products which are interactive with the end users and offers longer Ad shelves and with the integration of technology such as QR codes can provide analytics and helps the companies to chose their target customers and maximize their sales by effective Ad budgets.
Idea3: Mobile App
Problem: Everybody needs Convenience and benefit. We all love extra discount or something which you can easily earn, But, unfortunately, there are not many reliable opportunities available in the Market.
Solution/Offering: Often we feel Advertisements as a disturbance. But, Advertisement is a great source of information and it has a power to bring the change by the right kind of advertising. We are working on a mobile app which offers infotainment and also rewards the users with credits( loyalty points) which they can easily redeem at our partner’s stores(Online/Offline) who offers great products/services to the target segment.
I always felt that the best person to lead such an initiative should be the one who realized the importance of it. All throughout my life, I was waiting for an opportunity to put my skills to use and at the same time, lend a helping hand to future students. Hence, the entrepreneurship idea. Once this idea is successful, students with modest upbringing should be able to pursue their lines of passion and give 100% in whatever they do. This will actually give me a lot of self-satisfaction as I am able to provide a student with means which I missed in my life. At the same time, as companies will be able to reach their target audience, it will generate sufficient revenues and help me in scaling.