Promotional mailers – Is there no copy editing at all?

By Gaurav Thukral on September 2, 2012 19 Comments / 5720 views

Received a mailer from one of the ecommerce websites this morning… offering sale on various items…

Some of the products indeed caught my fancy…(not because I need those products, but because their price increased after the sale.)

Take a look:

Question: Is there no copy editing at all at this ecommerce player?

PS: No prizes for guessing the name of the site

***

3rd September!

Alok’s note:

Yes, there is a / sorry was a prize for guessing the site!

I offered a free Rodinhood T-Shirt for the first person to sent me the site name, and Dhaval Parikh send me the mail (in 5 minutes) and WON!

yeah!!

This is the newsletter:

****

Comments

Gaurav Thukral

19 Comments

Rahul Ramchandani September 2, 2012, 7:33 pm

Was it ebay!??
Gaurav Thukral September 3, 2012, 6:55 am

Nopes…. I havent seen ebay making such mistakes… its one of the relatively newer ones…

The point, is, this mailer must have gone to a large audience. Looking at the mistake, I’m sure the company would have lost most of the potential customers.

Shows the importance of a copy editor in a growing organisation.
Alok Rodinhood Kejriwal September 3, 2012, 8:48 am

hahahahaah!!!

Tell me the site baba!!
Alok Rodinhood Kejriwal September 3, 2012, 8:51 am

Is this SNAPDEAL???

Dude – please add the logo of the site in the reply please!!
Mohul Ghosh September 3, 2012, 8:56 am
Alok Rodinhood Kejriwal September 3, 2012, 8:58 am

dont kid me!!
Dhaval Parikh September 3, 2012, 9:00 am

This is Tradus.com
Alok Rodinhood Kejriwal September 3, 2012, 9:01 am

Hey – Im offering a Rodinhood T-Shirt for first the person who shows the e-mailer with the site logo!!

Check – https://bit.ly/trh-win-t
Dhaval Parikh September 3, 2012, 9:05 am

sir mailed you the email
Gaurav Thukral September 3, 2012, 9:06 am

Alok,

Am I entitled for the T-Shirt as well? 🙂

Otherwise, one of the readers above has already mentioned the name of the site.
Vijay Khubchandani September 3, 2012, 9:11 am
Dinesh Kumar Awasthi September 3, 2012, 9:13 am

This is quite common with mushrooming e-com players in India. For example Husbabies sent newsletter to registered user to avail an offer meant only for new registrations. They suppose their registered users to go till bottom, read the text marked with star and tell their friends and neighbors to sign-up 🙂 See the * at the bottom https://us4.campaign-archive1.com/?u=58fde580fae527ab4d3fb0374&id=dc559fd716&e=69f1a8bfa9
KK September 3, 2012, 9:20 am

https://www.tradus.com/apple-ipod-touch-32gb-black/p/MP30000004455496

Your post had its desired effect. Seems they have corrected the mistakes!
Alok Rodinhood Kejriwal September 3, 2012, 9:28 am

3rd September!

Alok’s note:

Yes, there is a / sorry was a prize for guessing the site!

I offered a free Rodinhood T-Shirt for the first person to send me the site name, and Dhaval Parikh send me the mail (in 5 minutes) and WON!

yeah!!

This is the newsletter:
Dhaval Parikh September 3, 2012, 9:29 am

Thankyou sir. Really happy + Excited to get one 🙂
Alok Garg September 3, 2012, 9:49 am

and when i checked again, i found that you are SO right.
Girish Bhaskar NK September 3, 2012, 10:15 am

Its on their Home Page as well, looks like some Pricing issue, the Mitashi pricing takes the cake!
Anupam Kumar Sinha September 3, 2012, 11:23 am

I want a T shirt just to feel proud to be a member of Rodinhood, just as one feels proud to have a T shirt of IIM or IIT or HARVARD !!! 😉
Mitesh Muley September 3, 2012, 11:59 am

Is it Tradus?

P.S) I have posted after seeing the post, posted by Alok 😛