The Indian e-commerce scenario as I see is crowded, operationally expensive, technology & infrastructure gaps to solve, spoilt on discounts & chasing for market shares to drive valuations..
Is it worth the money spent? I feel we are trying to replicate the success stories of the west by trying to be the Walmarts, Ebays & Amazons of the world…which in my view is not an innovation or solving the problem of the Indian masses….
Certainly the buying pattern of consumers has changed by leaps and bounds…people have become sophisticated and want to get pampered with choices to make…
China is able to create a flavour of its own….the leading ecommerce site “taobao” is a standing example, they have more than 400 Million registered users, selling 50,000 items every minute. Taobao has leveraged the china factor and able to sell the products at the wholesale prices….
Every country is adopting to its local model, the Indian ecommerce market is yet to see such transformation….
What? will make the Indian e-commerce space to feel like a “Desi”..
Is there a place for small players in the e-commerce space? Is it really necessary to remain big to win in the market place? Will the boutique shop culture spring up in the future???
Thoughts?
Regards,
Gopikrishna
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