There are over 3.5 Billion searches done on Google every day. For majority of businesses, their target audience is using Google to look for relevant products and services. Getting present in front of those prospects through SEM (Search Engine Marketing) is not a tough job. However, ensuring that you generate good quality leads is another ball game altogether. This Webinar takes you through a crash course on the basics of generating good quality leads via Search Engine Marketing. The key Search Marketing aspects covered in this Webinar are:
- Researching Keywords & Writing Your Ad Copy
- Structuring your Ad Account for Success
- Measuring Results: Reporting
- Landing Page Best Practices
- Testing to see what’s working for your campaigns
Develop an understanding on the same through the below webinar led by Reema Prasanna, ex-Googler & SEM Expert for Digital Vidya participants.
Webinar Leader’s Profile:
Reema is an exGoogler and SEM expert. She worked on high impact US, UK and Canada as part of her role in Google. Post that, she worked with agencies in the Indian digital marketing space, with focus on BSLI, Real Estate, Education, Travel, E-commerce, FMCG, Food & Beverages. She works as an independent consultant on Search Engine & Display Marketing, Blogger Outreach and Social Content Strategising for her clients.
Twitter Handle: @ScrollsNInk