Atlassian is one of the popular B2B product company who sells about $1million software everyday without traditional sales team.
Checkout this wonderful presentation from Atlassian President, which have some tips for startups involved in SAAS.
[Pls note: NING doesn’t support 9Slides’ iframes, therefore the presentation can’t be embedded here. Pls. click the link to view the presentation cum video!]
https://9slides.com/Talks/Unsexy-sells-itself
Hope you find this useful.