Hi,
While we’ve just finished coding Social Auth for our new service, I stumbled across this interesting article which set me thinking.
https://blog.mailchimp.com/social-login-buttons-arent-worth-it/
I’m a little annoyed with myself now for jumping onto the social auth bandwagon without giving it much thought, something i’m not often prone to. Since we’re already ready with it, and since every single new user is like gold at this stage, I’m going to keep it with the hope that it eases the sign up process for prospective users. However the question lingers,
Does social auth dilute your brand at all?
Would love to hear thoughts and results you’ve seen with your new products and apps.
Many thanks,
sid
@OfSpinto