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Alok's Posts / Startup

Some Dhyaan for my Gyaan!!!

I relentlessly put out content on entrepreneurship and starting up via my blogs and social updates and sometimes I feel like I’m just a lone wolf barking away….

 

Simple surprise mails like these make up for all that effort and makes it all feel worth while!!

 

Sudhir Syal is the head honcho of ET NOW.

 


Forwarded message



From:  <sudhir.syal@gmail.com>
Date: Mon, Feb 7, 2011 at 12:00 PM
Subject: Re: Alok Kejriwal
To: Chetan Indap <chetan.indap@staffoncontract.com>
Cc: Alok Kejriwal <alok@games2win.com>

Great.

Alok – Not surprisingly you have a lot of fans on the show. Chetan is the founder of staffoncontract.com, an interesting contract staffing portal. Naukri for contract staffing as it were.

He wanted to get in touch with you and he will take this conversation forward.

Cheers,
Sudhir

Sent on my BlackBerry® from Vodafone

 


From: Chetan Indap <chetan.indap@staffoncontract.com>

Date: Mon, 7 Feb 2011 11:56:25 +0530

To: Sudhir Syal<sudhir.syal@gmail.com>

Subject: Alok Kejriwal


Hi Sudhir,

I wanted to mention one specific area where ET Now has really helped me…and that was one short comment by Alok Kejriwal. In one of his assessments of a start-up, he advised the Entrepreneur that if the business is Internet based then it would not make sense to spend heavily on Marketing. He suggested that the monies instead be spent on strengthening the product/service to the customer, which eventually will build a stronger brand. 

He went on to give an example of Facebook and Linked, who did not have to market themselves; they were advocated by the users themselves, who found it useful and intriguing. This comment literally helped me debate with my Sales Head about budgeting for the Marketing spend and it in fact has reduced our dependence on marketing to generate leads and visibility..

Secondly, Alok had recently commented in an article in ET, where he emphasized the importance of Cold Calling. This again helped drive the point across to my sales team strongly. I have already started seeing results from Cold Calling and hit the ratio is growing day by day.

So my sincere thanks to Alok and to ET Now is bringing such rich content to entrepreneurs. It has truly made valuable contribution in my starting-up journey.

It would be a great pleasure to meet Alok, if his schedule permits, and get some more advise/tips on my new venture; StaffOnContract.com!

— 

StaffOnContract.com


Chetan Indap
MD
Joule Consulting Pvt.Ltd.

Desk: +91-22-6452 7335
Cell: +91-9821168505
www.staffoncontract.com


 

 

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7 Comments

  1. Alok…You simply Rock..! This is great indeed ..!

    Your writings are a delight to read & and feast of learnings…!

    Cheers

  2. Fantastic.

  3. Alok you write so profoundly, that the style is very much simmilar to Rama viajapurkar…I think you should be thinking

    seriously enuf to publish the Mgmt book soon.. at least the web book

  4. Jyoti 

    It’s like Lord Krishna and Arjun …Alok and his disciples 🙂

    He who knows and knows that he knowshe is wise ?follow him. “

    Jyoti Shukla said:

    @Alok: there is a saying in Hindi; “गुरु गुड रह गये, चेला शक्कर हो गये.” It is said for a disciple who follows his guru’s gyan so thoroughly in letter and spirit that he progresses ahead of the guru!

    Chetan Indap seems to be one such disciple of your writings.:)

    I hope he joins us on the planet rodinhoods.com and inspires us by sharing his success stories.

  5. Alok,

    Even I will be interested in Cold Calling article.My personal experience is properly researched cold calls still works, notwithstanding current barrage of Loan and credit cards offering calls.

  6. Alok,

     

    I just came to know about this blog yesterday with your articles.. i am impressed in first read..

    Great.. thanks for valuable info..

     

     

     

     

  7. 🙂 

    Lol..!

    Jyoti Shukla said:

    @Anushka: eeeek.. that sounds like a Godman!!!:-)))) um, I would rather follow just an entrepreneur than a “wise” one:))))

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