Hi,
I run Nirogam, a health and wellness e-store, and we have a fairly active and popular fan page on Facebook.
On an average, we get around 400 shares, 35 comments, and 1500 likes on each post that we do, with an average reach of 15000, from a total fan base of 200,000+ fans.
According to Google Analytics, it shows that we get only Rs. 2000 per month worth of direct sale conversion from Facebook which is not countworthy ! Ofcourse, our Social Media activity on FB, and other such channels would improve our organic ranking, brand visibility and social awareness.
Still, I wanted to know from my fellow Rodinhooders if somehow I can extract more juice out of our fan page by doing unconventional things.
One of the ideas that I had in mind, was to approach brands, and digital agencies and invite them to do product placements (products, which Sync with our own brand philosophy) on our page in return of some cash. This could be a good place to do product launches of health brands, where they can engage this community and run special promotions, or trials for them.
Would that be a good idea ? If yes, what should be my approach ? Should I contact the brands directly, or should I approach the agencies ?
Do you know any other way on how to encash our FB efforts and get some return on it ?
Any help is much appreciated.
Regards,
Puneet Aggarwal
+91 99161 81405
Twitter : @Nirogam