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Start-up venture for vegetable vending online: NEED your HELP and SUPPORT

In italics below is probably non-interesting, you may skip to the non-italic part (which is relevant) at the end of this discussion:

 

Now, I have been working over this concept for the past 6 months and have learnt a lot about te business myself. As my business will be a start-up – I see around 400 to 800 percent growth every year past the first year.

 

The idea is already a well contested area by both small and large companies – online vegetable and fruits.

 

My starting area – Delhi/ NCR

 

My background:

 

I wanted to become an actor and after much struggle /tag-fight with my family – conceded to do an MBA. My studies got over and acting dream dried up due to various medieval era pressurizing tactics (you will not want to hear of) applied right after that.

 

But here is something I had never learnt – to stop dreaming. During my MBA studies itself I became one of the founding members of a new branch of studies under a new institute in the private university I was studying in. Also, in the same time I had started an intensive education program for security guards in my college with the help of founder-president (thankfully he was a great man always leading into anything he agrees upon from the front) – this later resulted in floating a separate security company by the college founder (the founder had much to do in all this but I also provided sparks – the guy owns 170 different companies – no joke). I had also started a vermi-compost experiment that resulted in another company launched by the founder by the end of my academia session.

 

After MBA, did not opt for a job – went to launch my biotechnology company (I was a bio-technologist by training). Miserably failed within 2 months – reason – the company I had tied up with did not pay (first experience of real world business environment in India). 

 

Then started an IT company. Developed a social network with path-breaking feature set in 2 years. Now this was the recession period – the moment the recession period got over – employees flocked away (all of them) to big MNCs and the network was left in no condition to be launched. Had to close the further development due to two realizations : 1. Lot of money will be required as the same ability employees will be 3 times costlier atleast. 2. Over this – I realized the inconvenient truth of high server space and bandwidth prices (my pockets did not allow me to afford it and I was totally a fool to not have done proper business planning to account for that). Anyways – went to various VCs via agents (there are agents who take money to fix meeting with VCs) and VCs could not understand a shit about Social Networking scope. Finally by a chance encounter – met a start-up mentor who offered me to buy my technology (code, structures {especially over data structure was revolutionary} etc.) at dirt cheap price. Again, was playing on family money and so took the first exit I saw. The mentor sold the technology and concepts to one of the biggest companies on the internet and to my surprise that social network still uses many underlying concepts and codes designed by us. Anyways – what could have been of hundreds of millions was sold for a few lakhs.

 

Learned my lessons the hard way and went to Mumbai to start as a social media consultant – did some good work, got noticed. Learned a few seo techniques and used them so effectively that nytimes features the manipulations done by black techniques used by us. The search engine manually ranked us down for those keywords (they do this even though they claim not to – and we know that from experience).

 

Here’s the funny part, became the consultant to the search engine and in that capacity met a king one day (a literal king) and got to work for govt. of two nations for sometime. Now again – after catching this train to success, I jumped off it – I have less patience for working for someone else. So I collected some money – invested in TV serials, made good of it.

 

All my life came crashing after making a huge loss due to a personal emergency/tragedy which took all the money I earned plus some more (I am still to give money to some people I took help from). After this started my casting agency (because it only needs contact, no money) – which is still working and growing.

 

Started an event company but did not make any money – lost in-fact. However, still in existence and am steadily working on technical offerings that will give unique competitive advantage. 

 

102Then I started consulting one of the biggest biotechnology companies and got involved in their on-field marketing campaign for 9 months – meeting farmers, giving presentations, studying supply network etc. 

 

Became bored with life after that – laid back at home for 4 months without doing anything professionally. Occasionally went to various social movements, political movements etc. as had seen a lot of exploitation of farmers (I was taking care of a whole state and when one sees the big picture – one comes to know the real depth of exploitation by the govt. and private companies – this is invisible at smaller level as we take things as isolated incidents and companies have good PR and media control).

 

Probably from the interactions I had while working on field only I must have got an idea about online vegetables full 4 months after leaving that job. Now I see this as the next big thing. In the past 6 months I studied supply chain, vegetable and fruit business tactics and concluded my field study. Also worked with 3 top most vegetable sellers (not fruit sellers) of Delhi. Currently I am getting ready with the website for this business(In these years I myself learned all the coding also in my free time – so I know mysql, php, javascript, jquery, html, flash, and n number of other things by now). I am focused on providing the best experiences to the consumers (although not everything will be included from the very beginning but things will be added as business moves on).

 

Given my experience I have full control over the knowledge and experience end of the business. I may or may not enter into contract farming quality controls in the future depending upon human resources I accumulate during running this business (I am not a great HR manager as I am a perfectionist – never take mediocre efforts, although I hope to do better this time given experience).

 

Note: Neil Bahal et al – thanks for this wonderful discussion https://www.therodinhoods.com/forum/topics/my-thoughts-on-online-vegetable-selling-companies

 

This is my first experience of exposing myself to the public, so please be gentle.

 

Here is the piece of advice that I want:

 

What are the top factors that will drive you away from the offline vendor and choose my online vending services specifically (not any other online store). Among these factors kindly also grade as to which factors are absolutely crucial, and which are of top priority. Also while giving me this insight into your decision making factors, do tell me about you location, living conditions (opposite supermarket or far from any vendor, in enclosed society apartment, parents at home, free time available etc.).

 

Last but not the least, if a marketer were to approach you (in person or via marketing mediums like print, tv, internet etc.) to convince to try our services – what will be the most effective way (except for word of mouth publicity).

 

Note: any other piece of advice and knowledge in addition is also welcome (I have learned a lot of things while meeting people – like one of the innovations for 100 times cheaper cold storage etc – I hope I learn from all of you something – any knowledge is good knowledge for me).

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  1. personal opinion, farm to home produce sounds a really tempting concept but very few can pull it off,and it requires a huge commitment of capital for supply chain and the margins are very thin,add to it the low shelf life

    anyways,if this service will be preferred by only upper middle class or the rich segment,then quality has to be your USP as you cannot beat the price and service of your local vendor.There are a few established decade-old vendors in my area who were the only ones who started home-delivery based on phone calls and they charge exorbitantly but were still known for their quality and are still going strong despite this localbanya.com and ekstop.com coming up. 

    and while the marketing will help you establish a base,it will be your service and word-of-mouth that will drive it forward from there

    btw,it seems that you missed this discussion- https://www.therodinhoods.com/forum/topics/online-grocery-business-1

  2. Hey Sagar,

    You mention you are working on a website – do you have a domain for your vegetable business yet?  To me one of the most important aspects of an online venture is to have a memorable and relevant domain name.

    Have searched through my database of domains relevant to your topic and here are some category killer domains I have mustered up:

    angoor.in
    kela.in
    buyfood.in
    buydrinks.in
    buysweets.in
    buyseafood.in
    buybeverages.in
    dish.in
    barfee.in
    nimboo.in
    healthfood.in

    or maybe some generic terms:

    kharid.in
    khareed.in
    wanted.in
    direct.in
    everything.in
    rupee.in
    paisa.in
    take.in
    takeout.in

    There are numerous other premium names in our portfolio that may suit your business model, feel free to reach out with interest and best of luck with your online venture!

  3. Hi Sagar!

    I read your post, especially the stuff you wrote in italics, and dude, you rock! 3 start-ups, 2 jobs, 1 on-field marketing? That’s just brilliant!

    As your target audience, if I were to answer your questions, here’s what I would say:

    1. Why would people NOT like to go to an offline vendor?

    In order of priority,

    A. First and foremost reason, laziness! In this day and age, when I can buy anything online, I would like it if I could just buy my veggies online too. 😛

    B. Not enough time during weekdays thanks to long work hours and laziness hits on the weekends.

    C. Travel either by foot or in the car to the sabzi neighbourhood wala or the mandi.

    D. Haggle and bargain with the sabzi wala

    E. Limited variety of vegetables (What if I wanted to cook something exotic? That would mean I would have to travel all the way to a supermarket to buy those ingredients/ veggies)

    2. Location, living conditions (opposite supermarket or far from any vendor, in enclosed society apartment, parents at home, free time available etc?
    Location: Mulund, Mumbai

    Living Conditions:

    A. Live alone and have long work hours.

    B. Close proximity to big bazaar, food mart and the likes but thanks to major time constraints going over on weekdays not an option

    C. The mandi and local vegetable vendor close shop after 8, at the max. So can’t even go there.

    Which leaves only the weekends for all grocery shopping

    Yeah, that’s a long list of problems for grocery shopping. But that’s the blatant truth. And all these pain-points are more or less solved if you can give the consumer, like me, an online store. I would rather finish my grocery shopping while I browse through the latest deals on Flipkart in the middle of a work day.

    Now, before I get to the next part of my answer, an honest disclosure, I am a part of Team Zepo (explains the long work hours 🙂 ). We are an ecommerce platform based out of Mumbai, that is helping entrepreneurs start their own online stores/portals.

    If you haven’t already started building an online, ecommerce-ready website for your venture, could I ask you to have a look at Zepo.in and what we are doing? We would love to be a part of your venture!

    And here’s how I think we can be of help to you:

    1. Technologically

    No doubt, a lot of coding and designing goes into starting up an ecommerce website. At Zepo, we essentially give you a DIY platform, which is as easy as using FB or Gmail for that matter. All you need is a couple of clicks to choose a desireable store template, upload your products (vegetables) with pictures.

    So in all, we provide you a complete front-end and back-end solution to create a fully-functionally online store.

    You see, there are 4 main pillars of E commerce.

    2. Payment Gateway for Online Transactions

    No online store is complete without a payment gateway to facilitate online payments. And to fight the factor where payment gateways are considered a luxury and are expensive, we offer the PayU payment gateway for free on the platform. However, there is also an option for non-registered business that is the Pay U Paisa payment gateway.

    You can read more about it here:
    https://www.zepo.in/blog/2013/03/21/payu-payment-gateway-free-with-zepo/
    https://www.zepo.in/blog/2012/09/15/payment-gateway-free-with-zepo/

    4. And finally, spreading the word with Marketing

    People need to know you exist! With that said, online marketing plays a major role in acquiring as well retaining customers. And we agree, it is a tough nut to crack specially if you are running on a low bugget and can’t really indulge in paid marketing.

    We have tried to solve this pain-point for our store owners, a little bit. And hence offer a lot of collaborative marketing options on the platform, either as tie-ups with affiliate marketing networks, free google adword credits or third-party apps like Viral Mint.

    Just had an idea as far as marketing is concerned – In your case, what you can also do is, since you’ll have to depend on a local transporter, you could probably ask them for a dedicated vehicle. You can either paint it or stick boards on it advertising your brand and its logo. Something liek the pizza delivery boys. Each company has their motorbikes in the same color as their logo, and there delivery boys wear Tee’s mentioning the brand name. You could probably try something along the same lines.

    One of the stores on Zepo is based on a similar idea as yours. You might want to check it out: https://www.lifeisgreen.in/home.html

    With that said, I do hope you atleast give Zepo a glance. However, if you’d like to just talk to the team to explore your options or if you have any specific queries in mind, you can reach us at +91 922 358 3358.

    Sincerely wishing you the very best for your venture!

    Good things should go online…

    Regards,
    T.

  4. I can profitably beat the price of the local dealer hands-on in every locality of NCR. I do not want to do so. Starting a price war at the very beginning is not what I want. Quality is the USP – as rightly pointed out.

    Word of mouth and service will do their job. Marketing has the ability to bring serious amount of business especially in field businesses like this one.

  5. Thanks a lot

  6. Hello Tanya,

    All the things you mentioned are way too good.

    Yes, I have considered Zepo.

    Zepo will probably have to develop more features.

    It is COD for my website in the beginning – thanks to Flipkart + the return rate of products in NCR is less than 1 percent (data leaked from Jabong, HealthKart etc. – leaks are what happen when people use external delivery service).

    Payment gateway is always good and it would have been amazing but not on the top of priority list right now.

    External delivery service means increasing the number of steps in the process (coordination, quality control, feedback). This often leads to poor customer experience. Already had trial runs with all delivery services. Only DHL stood up to the task but their costs were inhibiting even at good volumes.

    I cannot compromise on customer experiences – they mean everything to me in every business.

    I admire Domino’s Pizza both as a business model and at customer experience level. So all lessons from pizza businesses are in 🙂 Thanks.

    Late night delivery will have to be solved out here – especially after 10 pm it becomes fidgety – police, criminals etc. As being part of a privileged background family – I could use influence to get the cops and govt. officials in line but that still does not deter criminals. Night delivery is attractive business but I cannot earn money at the cost of seriously compromising employee’s welfare. Mumbai is a nice city for night delivery – once I expand to Mumbai – it will be included from the very beginning.

    Minimum 50 percent of my delivery workforce is to be comprised of females – mostly underprivileged girls looking to make a future. A single incidence, even with male delivery-person in the night might send panic waves among the strata of society my female workforce will come from.

    I am an expert in online marketing, I am confident that it will work.

    Thanks for the amazing insight into the online buying preference – I will look for an online wallet, pre-saved lists, monthly bookings etc. within 6 months. I must appreciate the efforts Zepo is putting in to help small sellers come online at incredibly easy costs.

    I have a lot of features to demand from Zepo before I could think about it – and it becomes a discouraging factor to open out, given that all my effort invested in Zepo could be passed on to the next customer as a standard platter = that’s what essentially all businesses do –  which makes vendor selection an integral part of business planning (looking what samsung is doing to Apple – had it not been a vendor, it would not have been anywhere in this market!) – or just look what Android is doing to the market = it has come to a point where developing anything above core clean android does not offer any competitive advantage.

    Online sales of vegetables and fruits is a unique business and has many cores – 1. Delivery 2. Quality Procurement 3. Quality Maintenance 4. Online Experience Advantage (Zepo makes me lose this one) 5. Presentation of Goods 6. Farmer Involvement.

    With a business having so many cores – it is a hard to expertize this business. 

    Any business shall never outsource the core activities or with time competitive advantage may be lost. 

    Nowadays – the market is such that if a business is good in most of it’s core activities – they show fast growth. Growth is my aim also, while having sustainable competitive advantage. If tomorrow a company comes with a billion dollar against my million – my expertize in all the cores of my business will help me sustain that advantage. I will be a good buyout and severe competition to any entity of any size.

    Hence only I overlook Zepo, and DHL and others and concentrate on creating a win-win with my customer.

  7. Hats off to you Sagar. Awesome experiences you have collected.

    Here are some ideas that could help you buddy:

    1. Sell Subcriptions May be you could help people shift from daily offline purchase to online purchase of monthly , quarterly , half yearly and annual subscription. Where in people buy the subscription online (one transaction or use sodexo or similar coupons to buy subscription) and use the earned points to just buy frequently as they want from web/sms/phone call / app.

    2. COD –>Subscription During every CODs offer discount / benefits and sell subscriptions.

    3. Take away physical effort, time and decision making effort this is how:
        •    Help people take this ‘task’ / chore off their TO DO list. Mental effort to remember to do it, as well as physical effort and time saving: You could offer 10 – 15 deliveries in a monthly subscription with preset menu. (people often buy 2 or 3 days of veg at once and store in Fridge).
        •    Save people’s effort of making the right choice : You could have monthly full vegetable list pre-set based on nutritional value and balanced diet with help of dietician. “Let us take care of your balanced nutrition for your family meals” could be your selling pitch. Take off the worry of cooks to keep food balanced, seasonal, changing variety and need of the body according to local climate. Of course you would need various subscription plans : Bachelor, Multiple Bachelors, Family of 2, Family of 2 + kid,  Family of 4, family 5, … etc.
        •    Save people’s preparation time & effort : Offer pre washed and already cut / peeled .. ready to start cooking package (subscription addon) .
        •    Make it super easy to cook. Offer to include other raw material needed to cook that particular veg ( like Maggi’s TasteMaker) and quick instructions . More people who do not know cooking would love to have home made tasty food.
        •    Tie up with other ancillary goods provides. Semi cooked Roti makers for example, and offer a package. Again subscription model. You would be solving a big issue for LOT of senior citizens staying alone / with working unmarried kids.
        •    Drive ins .  this could probably come later.. you could have a drive in where in people use app/web/sms/phone to schedule at one of the drive in center at the end of the day after work while going home. Just drive in, identify, and pick up the bag from the car window and keep moving.

    4. Grow Deep instead of wide. Focus on growing more and more number of customer in the same small area near your delivery center you start from. Grow deep than wide .. at least at the start to keep your transport charges minimal.  Offer discounts for referring customer .. esp when the new potential is in the same / adjacent building or in same society. Offer schemes for neighbors to get discount if they subscribe/renew subscription together.  Offer discount for entire society if x number of people take subscription. (tell this to every customer.. so that they encourage others to get veg from you to get discount for themselves)

    5.  I highly recommend you study Groupon’s marketing strategy behind selling onions at INR 9/Kg while market was at INR 50/Kg  https://www.quora.com/Marketing/Why-is-Groupon-India-selling-onions-at-Rs-9-Kg-when-the-market-price-is-Rs-50

    6. Free App with push notifications, recipe options for today’s vegetables, notes from dietician as to what good today’s vegs are going to do for you, feedback, plan change, schedule drive in pickup, recommend to friends and get discount,  share salad /veg decoration, recipe, etc to win in competition. order more for quests, pause subscription while out of town .. and even gift a day’s goodies to a friend near by.  

    7. Weight! Mighty segment for you is : People who are trying to reduce/ put on weight.  WIth help of an expert design team (chef, dietician, and Ayurvedic cooking expert) you can come up with variety of food combinations which have proven to be healthy, tasty weight reducing/increasing meals.

    8.  Patient-ly :Again with our design team, you could create special subscription for Diabetic, High BP & senior people. Here Setvia (natural sugar free sweetner) would be added to your veg list.

    9. Yeah Baby! Pregnant and new moms have special diets and people dont care about cost at all in this time frame. You could deliver coconut water, tamrind, and whole range of natural goodies these women crave for and are are recommended to eat.

    10. WIN WIN: you can be free sample supplier for other companies to the specific segments (diabetic patients, pregnant/lactating ladies or all customers in specific geographical area) and earn a nice little extra cash.  Get the other company to do the same for you to increase your market base.

    11. Lessons found online :
     https://www.entrepreneur.com/slideshow/204822#0
    https://www.inc.com/john-brandon/5-brilliant-marketing-tricks.html

    Best wishes for your current and future ventures! 🙂

  8. Sagar, please do share in your lessons learned .. especially: “one of the innovations for 100 times cheaper cold storage” 🙂

  9. I remember attending TiE Session by Pune born Indo-German Marc Cremer of Greektokri.com who offer fresh veg, salads, combo etc.

    Part 2

    Part 3

    Part 4

    Part 5

     

    Based on this, here are imp lesson I can think of  :

    1. Convert potential waste into asset. Process perishable food into preserved products.

    You can tie up with other Rodinhooders to do this for you, if you dont want to do this personally! 🙂 

    2. Innovate new products. Higher margins are achieved. 

    PrezenKaran and other culinary experts can help you here.

    3. Hotels, restaurants and especially those who are chains of hotels are premium regular customers once you establish your brand and reputation for quality & timeliness. There are few suppliers who provide majority of goods to premium hotels. even if you crack one or two of them, you are talking about relatively big numbers.

    4. They produce the raw material themselves. I dont know if this is your plan, but I am sure its worth considering (may be sooner than later!).

  10. Part 6

    Sorry, could not find Part 7.

  11. Hello Omkar.

    It was such a nice and huge idea-base you opened to us, it took me 2 days to get everything looked into.

    Normally when I see a suggesstion, I know most part of it, if I don’t then I take my time to round-up google and help me know the idea in it’s full. There was so much there that I had not researched before.

    Yeah Baby! Patient-ly = wow. That’s too cool words.

    Each and every of your idea is implementable and shall open new stratas of growth and stability. The good thing is – most of them are implementable without coming in many resources or capital which makes them ready for quick adaptation. 

    PrezenKaran and other culinary experts can help you here” = I have send a friend request and a word from you will help see through the communication. I am very much interested in offering cooking classes via collaborations but the idea of re-conditioning (I think that’s the term they use in the US) is implementable definitely at farm level also.

    There is a renowned nutrition consultant (they provide weight loss consultancy too) is expected to be collaborating with us soon – who will make the category selection and nutrition consultancy for free for us. This will provide the ayurvedic hospitality trust he works for – a connection with the market and they can hence have more sales at their resort. The run resorts in various parts of India that have stay-in facilities with all ayurvedic cleansing, massaging, yoga, cooking etc. for a person to get back to life while losing weight/gaining weight at the same time. So it’s an opportunity for both of us – win-win situation. After your suggesstion, I have immediately asked for a help-request to one of my close friends to arrange a meeting with the owner of this chain. There is a gym-cum-spa chain also whom we might collaborate with to reach the same goal via different ways. As we do not have dedicated asynchronous chat channels right now at our website – and this technology takes time to properly develop (think about that even ning chat does not work perfectly), we will develop it inside javascript and json alongwith MySql asynchronous coding – so this is a task for us in itself. I have though of doing a question/answer forum linked to customer profile like quora or alternatively a community like therodinhoods.wpengine.com around this. I will like your suggestion here – as to what will be the best solution for the time-being as chat feature development might take a year.

    About drive-ins = there is a concept in certain countries of collection boxes – wherein there are community boxes with codes. The codes are given to a customer when their order has reached. Drive-in is a more practical solution in India, as the labour costs are much less. I am making a point to include this option as soon as possible. Will place drive-in and out collection windows at approach roads to major areas.

    I have visited Marc’s farms and while he has invested a lot into technology, there are a few conditions he ignored:

    1. Most of his technology runs on power. There is no guarantee of power at a farm in India.

    2. He still mostly grows on soil – soilless would have been better – he learned about Hydroponics after I made him aware while being Social Media Manager at Advanced Nutrients LLC. It was surprising to me because he seemed to be a farming entrepreneur, in good touch with the Israelis but still far away from the latest techniques.

    3. His farm-workers do not have proper training and as there is no innovation that is applied at their level – there is almost no worker motivation. Now- believe it or not – they do not even have sterilization boxes outside green-house / poly-houses. The workers walk inside without any shoe-cover or head-cover. No magnifying glass or gloves being used (these don’t cost much at all). Even I as a carrier of crop will never touch my crop without gloves – now think about this guy.

    4. He has little scientific knowledge, no labs, no tissue culture, no crop selection, no feedback mechanism from crops. It is very clear that he started this business as a hobbyist and is only slowly realizing that depth of skills are important to develop in any field. At-least he could develop a good system where his work-force can train, learn and implement the plans.

    5. The guy has very less market knowledge. His crop-selection is like an average farmer without collecting seed-data (with which one can know market-supply next season). Most farmers are like this only – they depend on luck rather than market skills to make it big.

    It seems to me that he needs a guidance (professional consultancy). Seeing the depth of your suggestion – I will say that you are a perfect consultant to any guy.

  12. @omkar ; @sagar — RESPECT RESPECT RESPECT

    Which part of the world you guys belong ? I mean just a DELIGHT reading the discussion. The flow is flawless & smoother than any of the best sellers from Paulo coelho … “Learning Simply” .

    On behalf of all ( who have read (299 last count) and have thanked in their thoughts ) Thanks a Billion Ton ( all  in cotton).

    “Easier said than Done” .

    What I meant by this is when you start-up & if you know too much of your business you kind of unknowingly start not one but numerous Tiny Start-up ( Weight! Yeah Baby! Patient-ly! Drive ins! Pre washed and already cut! etc) within the Bigger Start-up.( Selling Vegetable online). I am,however, relived as I recollect @Sagar mentioning that he would bring in the UPS one by more. My only suggestion would be to give more time to the core or fundamental business together with building a TEAM of your caliber. Just remember the only mantra to success is to keep grounded & keep reminding yourself that you are just a glamorized “thelewala” & if thousands of subziwale are making money ( no statistics pl … they are there because they wud be running their households) you surely be doing x (n) times with this bigger plan of yours.

    LAST BUT NO THE LEAST


    Sincerely hope YOU are not the ONLY ONE constituting YOUR enterprise. You have a TEAM smarter than YOU ( and I doubt). A team who know the value of Smiling ; A team who know Customer Delight ; A team who has faith in your Vision; A team with passion more than you to create something new. A team who know what actually one means by a VEGETABLE. A team ……..( you know ). Sagar you said  ” I cannot compromise on customer experiences – they mean everything to me in every business.”. WOW. But Sagar alone cannot go and do the Procurement ….then wait & take the order with that zeal …than with a smiling face Deliver it & make a lifetime customer  … TEAM TEAM TEAM ….. Create 100 Sagar in your enterprise and in return have 100 enterprise by your-side.

    “Easier said than Done”

    my ……cents ( you decide)

  13. hey sagar,

    any updates on your veggie venture??!!!

    we’d love to know!

  14. I have worked on a similar project and the primary insights that we had were:

    People prefer to go to mandi because currently there is not much in terms cleaning and grading that is done in F&V. When people pick out fruits/vegetables they do they grading themselves. The best way of ensuring quality and therefore customer satisfaction is by establishing a strict cleaning, grading and packaging system. Only that can become a real differentiator. Someone who has decided to order veggies online is not really going to care if there is a Rs. 2 price difference!

    Grading implies that there would a part of the produce which cannot go on sale ~30%. This produce must be processes into pickles, squashes, etc and sold. You could create a brand of your own or work with an existing brand and sell it to them.

  15. Hi Sagar,

    What are you doing now a days? Want to connect with you. Please email me 40vikas@gmail.com

    Thanks,
    Vikas

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