Some of you might remember me and my previous venture – The South Indian Store. I founded my last venture on Sept 2014 and sold the same recently (May 2015) to one of my close friend. Yeah, you heard it right… I sold my 7 month old company in profit.
What’s next?
I am planning to start a new content related website (Nairsrecipe.com) that will specifically host Food related articles, recipes, Diet suggestions and other related contents. I am still working on the USP for the website. I have done some homework and did some research too and found that the market is really big in this segment and there is a lot of competition too. But, I have planned to accept the challenge and proceed with the idea of creating a food related content website.
The Story
My wife is fond of experimenting new recipes and preparing different cuisines. She usually searched for different recipes on Google and used to try them out from different websites. I did some research on Google keywords and search traffic and found that the search for food recipe, healthy food, homemade food items, etc is really high and has a great scope as well. This led me to think about creating a one stop website where anyone can find and try tasty and delicious homemade recipes that are easy to cook and healthy too.
How would I earn?
As of now, my only plan of monetization is through Google Ads (Adsense). I know there are other options as well like – Flipkart and Amazon affiliate links, etc. I might consider them in future. Any other good monetization strategy you can suggest?
What about the traffic?
Bringing traffic to website is a challenging task and I am prepared for it. My strategy would be to leverage maximum out of SEO and I would also be using Facebook ads upto a certain extent. Google Adwords is another option. If you can suggest me any other good and working strategy that could bring traffic to my newly created website, that would be awesome.
What about the content?
I have several plans to feed my website with relevant content. e.g – Writing own homemade recipes, sharing recipes of famous chefs, recipes from YouTube, other sources? I am working on figuring out more ways of generating relevant content for my website. Suggestions are welcome.
On a closing note, I would like to thank you all (especially Asha and Darshan) for being a great mentor for my past venture and I would appreciate the same help for my new startup as well 🙂
Anoop Nair
Twitter – @ances2006
Website – nairsrecipe.com