Every business needs a brand identity to represent and market it to the target audience. The case is no different for a startup. No matter whether you are just starting up or in the investment stage, having a good logo is like having a nice face — people will notice it!
But designing a logo for your startup may get you into trouble if you are not aware of some basic fundamentals. I’ve seen lots of people losing money and redoing their logo after making such mistakes.
My 8 years of experience as a professional graphic designer and co-founder of a creative studio made me the go-to guy among my peers when it comes to designing a logo. So I thought of sharing my knowledge for the benefit of the whole startup community. Here you go:
