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Super Sexy Pit Stop Strategy For Entrepreneurs

Hey there ! fellow entrepreneurs. How are you doing?

This could be your “Best Monday Read For Summer 2016”.

So give me Just 12 precious minutes to take you through it.

Ok…. so here we go.

8 out of 10 times being an entrepreneur we are told…

Entrepreneurship is a tough nut to crack and until or unless you are willing to give up everything for…

That one goal you wish to achieve, you won’t make it to the party!

Take my word, absolutely ridiculous it is.

All work and No play makes Jack, A Dead Entrepreneur. And I’ve got math to support that.


I have observed close to 37 startups (close friends & clans) in the past 2 years. 

23 of them have already died,

8 won’t make it to 2017 (their founders have already started finding & furnishing their resumes and are already meeting their old HR friends over drinks)

And rest 6 are in the zone where they have somehow worked out a model that

  • Gets enough money to pay salaries,
  • 3 months buffer money to pay for a bad quarter/immediate scalability plan

and I am sure they will make it through.

But here is something I have noticed in this successful lot.

They have not traded their life completely for “That one goal”.

But rather, they make small adjustments daily.

They don’t just focus on the chequered flag. They have a Super Sexy Pit Stop Strategy.

(Girls are missing for a purpose as entrepreneurs have too many distractions already)

They know how many laps their cars and tyres can survive, when they need refueling and how much is enough to avoid a “ Burn Out”.

  1. They have goals to survive a Day
  2. They have goals to survive a Week
  3. They have goals to survive a Month
  4. They have goals to survive a Quarter
  5. They have goals to survive a Year

And they will surely complete the race.  Only thing to watch here is who gets the podium.

But here is what you can learn from them to save the entrepreneur in you from dying.

1. Having goals to survive a Day  (For Yourself)

They give at least 1 hour a day absolutely to themselves doing yoga, jogging, meditation, exercise, reading, writing etc.

It helps them manage themselves and in self-evaluation/updating. If you can’t manage 1 hour a day for yourself then you can’t manage your dream.

   (My Friend Blaze Arizanov. Hustles everyday, Can kill 2 pizzas with a session of yoga, manages his startup and is going to be on a BBC & Discovery documentary soon)  

Start taking out time for yourself. I understand you can lose that most important call in that 1 hour but then you have to find that 1-hour where you have nothing do to and start giving it to yourself.


2. Having goals to survive a Week (For Your Partners)

 Who is that person in your life that matters to you the most. Wife/GF/ Best Friend/Business Partner.  Plan at least 4 hours a week absolutely with them.

 Preferably an outing to a mall, bar, buy groceries or just hit the streets and keep on walking.

 This will help you to build mutual understanding, managing disagreements and developing negotiation skills.

 #Bonus Tip 1: Be less of a Consumer

 You are not required to gulp that bucket of corona and 7 packets of cigarettes or 10 packs of chips per week or walking into Starbucks to look like a struggling entrepreneur.

 That is something wannaprenuers do, when they are actually planning to quit their jobs. It’s a fact that you are already struggling and these things are just putting you more into struggle.

Instead, just sip a tea at “ Nukkad shop (tapri) with a biscuit” or glass of lassi with parantha  at a dhaba after the street walk. It will save you good money 4 times a month.


(If a guy can become PM doing charcha over chai, why do we need carona specifically in bars?)

3. Having goals to survive the month (For Family & Clan)

               Don’t feel alone. Just remember the quote

“Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. ”- Aristotle.

It’s okay to not visit friends and parents every week ‘coz it’s tough to handle it emotionally, physically & economically 😀

1 unplanned day a month with group of 5 or more people/friends/family members (is helpful in preparing yourself for managing uncertainties and quick planning (but not more than 100 KM from your place) 

(Another thing I have mastered in past 2 years is party in a shoestring budget anywhere at 1.5 hours notice including frills and house music. ROI: Instant saving on taxes)

#Bonus Tip 2:  Reduce your monthly visits to startup workshops/ meet-ups after first 3 months.

I only go to such events once in a blue moon now. Why?

Because visiting a hospital is never a great experience when you see a lot of patients and hear their pain… you get depressed. I don’t like it unless it’s something really-really worth visiting.

Moreover the positives of the events are available as a gist on decks of speakers and FB walls of your friends very next day.  

 4. Having goals to survive the quarter (For Employees, Customers & Investors)

What’s the goal you have kept for next quarter?

Who are those that can help you achieve it?

Of course they are Your Employees, Customers & Investor.  

Do you have some plans to celebrate it with them.

If not, make one today, announce it and get their views in. This will help to build the sense of active involvement and focus in all team members.

What you could you possibly do?

  • It could be a bonus for employees and a surprise offer for customers
  • It could be an official bus tour (not more than 400 km from your place) to a nearby hill station, beach. (2-3 Days)
  • A cricket/ football series between customers & employees with good price money and put Investors as referees 😀 

#Bonus Tip 3: Use Social Media for promoting this event

Promote it and click lots of pictures when it happens. It can give you a good load of social media content even if you are into B2B segment.

 5.     Having goals to survive the year (for your startup)

You’ll be working day and night for an entire year.

But how will you check whether you are able to provide scalability to your startup or not?

How will you check about the robustness of processes that you are building sans you?  

It’s simple. Plan … Plan for making a business that can survive at least 15 days without you and avoid going into a critical failure.

In fact 5 founders out of 6 startups that are running good have managed this goal to perfection. One guy had a fractured leg so he managed things from his home for 45 days in a row. (And I don’t have permission to add his pic) 

In my case: I prefer 3 weeks at least for myself per year.  I did it in first year of my business and the second year and have got 2 months to do it again 3rd year in a row.

 During this time: Don’t make any calls. Check mails only once a week only if possible. Just Get Lost. 

(Advantage in my case my wife is from Leh and it’s an awesome place to get lost)

What you’ll learn with this:

How your annual planning worked. Is your company sufficiently scalable?

What went wrong?  What went well?  And how can you make up for it ?

Entrepreneurship is fun. Provided you want to feel it and maintain the balance between fun and madness.  

Don’t let the Entrepreneur in you Die.   

For those who don’t know me :D, I am Vaibhav Vats, Co-founder & head- delivery of Digiperform .  Twitter: @vaibhavwats ( Mark the W)


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  1. hey vaibhav,

    nice reminder!! seriously!! i think every now and then lots of folks need such reminders!

    really like your headline btw and reckon you are super lucky to have your sasural in leh 🙂

    pls add your twitter handle at the end. 

  2. I really enjoyed reading this Vaibhav. It seems like you were talking about my day, week or year. Except when I take off I don’t end up checking my mails at all 🙂 

  3. Thanks Asha… and indeed nothing better than sasural at leh 😀 

  4. Thanks tanul. Way to go. 

  5. This is awesome strategy to not burn out. I still in my office working on Sunday. Now I will make sure I do take break. Your plan is awesome. I will try do this. I see to positive outcome. 

    THanks for share. 

  6. Awesome stuff!

    I wrote this piece a few years back – coicides with your theme!

    I’ve been meditating for over 12 years now, and I’ve enjoyed moderate success as an entrepreneur.

    By meditation, I mean any practice; spiritual routine or training that could be broadly described as ‘meditation’. If you haven’t meditated before, I will mention a couple of options at the end of this column.

    This is a summary of my belief in meditation and how it has helped me.

    The 10 logical reasons

    1. It’s just great exercise

    I know most entrepreneurs barely get time to exercise. It’s a curse born out of chaotic lifestyles, constantly being committed to the business, and just not being able to prioritize what is good for you.

    After a while, the body becomes stiff and bloated, and then getting down to some hard grinding exercise becomes a cruel option. A couple of years later, when you try to tie your shoelaces and feel like dying, you know you have hit the bottom of the fitness well.

    All the meditation practices that I know of [Art of Living (AOL), Kriya Yoga, etc] have a simple built-in exercise routine in them.

    The AOL routine I follow has a beautiful yoga cycle (called Padma Sadhana) that precedes my meditation. It’s very simple – lasts less than 7 minutes, yet keeps me fit, flexible and makes me ‘feel like’ I have exercised!

    If nothing else, meditate just to keep your body alive.

    2. If you don’t have a serious hobby, then choose to meditate!

    As an entrepreneur, I’ve noticed that as business begins to ramp up, it begins to completely dominate an entrepreneur’s mindshare and break down the walls between ‘work and play’. The routine becomes ‘work and work.’

    Having a hobby is a great way to get your mind off work; not just because it ‘relaxes’ you but also because it breaks down monotonous and rigid thinking.

    So often I have noticed that taking a break from hard-core work and just going for a run or sitting down and doing some meditation infuses a brand new and fresh wave of thinking in me.

    If you don’t have a serious hobby, choose meditation. It’s simple, portable (you don’t have to carry your guitar around the world), and can be enjoyed anytime during the day or night.

    3. Practicing Patience

    One of the biggest challenges that entrepreneurs face is cultivating patience. We live in a world of instant gratification and apply the same rules of ‘instant success’ to ourselves. We revere startup stories of entrepreneurs who have become overnight success stories and benchmark ourselves against them.

    I truly believe in Malcolm Gladwell’s theory of “Taking 10,000 hours to become good at something” (central theme of his book ‘Outliers’).

    Now, patience is not easy to cultivate.

    If I tell you to sit and stare at the door everyday for 20 minutes, you will break down the door, go insane or come to my house and break down my door!

    I would rather suggest that you learn to meditate to develop patience.

    Immediately the focus changes to observing your thoughts, your breath and other such techniques, and the process isn’t boring! It’s fun and challenging!

    Once (sometime in 2003) Guruji (Sri Sri Ravi Shankar) made us (a public gathering) do a ‘Death Meditation’ in an open ground at the Bandra Kurla Complex.

    Guruji requested us to close our eyes and asked to think of how we had traveled to the grounds. Then he asked us to focus on what we had done a few hours ago; a bit later on what we had done yesterday; then on what we had done a few days before; a month ago; a year ago; so on and so forth. Essentially Guruji tried to take us back in time as far as we could recollect. He was taking us to the time of our birth, if we could remember it!

    Later, when the meditation was over, he requested us to gently open our eyes and asked us to guess how long we had meditated. Most of us (including I), assumed that the process had lasted 20-25 minutes; but we were shocked to learn that we had mediated for over an hour!!

    Now, imagine sitting patiently on a public ground, on a sunny evening with your eyes closed, without anything to think of or do…

    4. Lateral thinking

    As a long-term meditator, I have begun to enjoy the benefits of the creative and lateral thinking that meditation stirs up in my brain.

    For instance, for a certain period of time, I was terribly affected by the sound of traffic that I would hear while meditating. The problem became so acute that I would constantly try to hear the traffic sounds rather than meditate on what I was supposed to.

    One day that frustration inspired me! I actually began to meditate ON THE TRAFFIC and made that my meditation. I decided that I would become ‘Traffic Monk’!

    This was a lateral thought that was born out of compulsion. Soon, I got TIRED of meditating on traffic and began to enjoy my regular routine again.

    This training of using what was affecting me to actually assist me was taught to me by meditation, and I now regularly use the same concept while doing business!

    Mediation not only calms your mind. It inspires it too!

    5. Concentration

    Guruji always says, “Meditation is not concentration, it’s ‘de-concentration’.”

    He is so right.

    But to get to the point of understanding something so subtle and profound, you have to practice meditation first.

    Let me take the example of a simple meditation technique that involves closing your eyes, sitting in a comfortable position and just observing your breath.

    You will be able to observe your breath (how it enters your nostrils, fills your lungs and comes back out) for a few seconds, or maybe minutes, before your mind wanders to that e-mail whose response hasn’t come so far. When you become ‘aware’ that you lost your concentration, and come back to the breath, a few moments later the evasive VC and his hide-and-seek games will pop up into your mind.

    Just observing the vacillations between what you are supposed to concentrate on and what actually the mind prefers to focus on, helps increase your concentration. It essentially makes you practice ‘concentrating’ between 2 things.

    In business, you then easily apply this learning and focus (or defocus) on one or more issues that demand your attention.

    In this way and more, meditation trains your mind and makes it more focused.

    The other 5 fuzzier reasons

    6. Celebrating being helpless

    As one matures, one begins to understand that many things in life are not in our control. What we ‘intend’ may or may not happen, and what was unintended also happens.

    As you go deeper into a meditation practice, this clarity and ‘acceptance’ of being helpless begins to manifest itself without mental conflict.

    As an example, consider the new book launches, product introductions and the Nasdaq IPOs that were scheduled in the week that was hit by the monstrous Hurricane Sandy.

    The entrepreneurs and business people involved got severely affected, leaving them with a feeling of being ‘helpless’.

    Amongst them, those who meditated would have handled the situation better.

    At a certain point, mediation deepens into a subtler understanding of spirituality and when that happens, “helpless situations” become easier to handle.

    7. Understanding cause and effect, aka Karma

    Very clearly, if you meditate regularly and with utmost dedication, you begin to appreciate ‘cause and effect’.

    For instance, I have begun to notice that my intuitive ability has increased significantly over the past few years, which I believe is a result of my meditation.

    That intuition really helps me in my business. I can ‘sense’ things – what is affecting people around me, etc more acutely than other people. I would say that is a direct, measurable benefit of meditation.

    But I also now seem to understand subtler reasons of ‘why’, not just ‘how’ and ‘what’.

    No one understands the laws of Karma better than a startup entrepreneur.

    In the first few years that I started my online contesting business, the pain, the toil, the sweat and the tears were almost all in vain. No one understood what I did and what purpose I was serving. What kept me going? What gave me untiring stamina? What was my magical fuel?

    Well, it was the belief that if you do good things sincerely, then you are rewarded!

    Now, that is not some dictum that is written in text books – it’s the simple law of Karma that was reinforced in me like steel, thanks to meditation.

    When you do observe subtler things and laws, you become more careful in your conduct – both in business and in personal life.

    8. Accepting change

    Nothing is tougher than change.

    It’s very nice to read bumper stickers that say ‘Change is the only constant’ and the other blah blah blah… But Change SUCKS.

    In many ways, meditation can help deal with Change.

    To explain it simply, the practice of meditation, its effects, its highs and benefits only increase with time.

    Meditation is the only practice, resource, wealth, hobby or profession that rewards you increasingly as you invest in it, despite other things changing and diminishing around you.

    If you begin to meditate early and put some solid years behind you, then the routine ups and downs of business, wealth, fame and fortune will not affect you that much – because the wealth, benefits and rewards of your meditation will have only grown over the years.

    Meditation balances your losses as you grow up.

    9. Developing faith

    Some anonymous person made fun of me on a public post ridiculing my belief in a “Baba”.

    Sitting outside Mahavatar Babaji’s cave in the Himalayas.

    How I wish I could meet that person and explain to him or her, the real benefit of such a belief.

    First the basics. Most entrepreneurs are NOT uneducated, under-exposed and suppressed prisoners.

    Errr, I mean I do read the news, I understand a bit of technology, can manage a business on myself and can even afford to hire and retain some people! I am not a blind, bumbling idiot that believes in voodoo because the maid who brought me up injected me with some demonic spirits!!

    I believe in my Gurus and Gods and Baba’s because I choose to believe in them.

    And I choose to believe in them because as my meditation has progressed and deepened, I have realized that there is a lot that faith and belief can do! What we call serendipity, chance, luck, circumstance, grace and just ‘being in the right place at the right time’ has a certain law of spirituality wrapped around it.

    I try to embrace these laws with faith as my currency!!

    When I meet Guruji and request him to tell me ‘what do’ or to ‘guide me’ I have blind faith that he understands the spiritual laws of the universe much better than I do and will point me in the right direction!

    It’s like he is my professor asking me to study a particular set of textbooks to max my exam! We never doubted our professors and teachers, did we?

    With Guruji Sri. Sri. Ravi Shankar!

    This cultivated faith helps in being a great entrepreneur.

    In many ways, it helps to vanquish the ego, and makes the entrepreneur open and more accepting.

    You have to learn to believe in people more accomplished than yourself and follow their instructions almost blindly. That is ‘faith’.

    10. Embracing purpose

    A couple of years ago, I noticed that despite meditating with utmost devotion, I wasn’t experiencing a ‘high’. What was worse was that even if I missed my meditation for a couple of days, I wasn’t experiencing a ‘low’.

    Something was wrong and I met my teacher to ask her the reason. She said, “Alok, your cup is full to the brim. You need to empty it to experience a sense of replenishment. Go and give back.”

    That really struck me like a thunderbolt and it occurred to me that I had to give back to society – from whom I had received everything.

    The problem was that when I tried to do the conventional charity stuff (going to hospitals to donate medicines, etc), I was repulsed. Those places made me uncomfortable. I was puzzled on how to ‘give back’.

    That’s when it hit me that as a digital entrepreneur who had been lucky to survive 14 long industry years, I had seen and done a lot. I had the knowledge that so many entrepreneurs needed. I had the scars on my back that needed to be shared.

    This ‘realization’, coupled with the gentle yet firm prodding of my VC – Sumant Mandal inspired me to start blogging and to start sharing!

    I launched ‘’ – a social network for Entrepreneurs and that was the take off point.

    Entrepreneurs from all walks of life found a platform and a place to share, discuss, learn and give back! TheRodinhoods began meeting up on Fridays in my conference room – we named it the Open House! Initially about 4-10 entrepreneurs would turn up. Within a year we moved to the National Stock Exchange Auditorium with 150 attendees!

    Today, TheRodinhoods has over 3700 members, 1600+ blog articles/discussions and a very vibrant, real community that meet as often as they can. So many Rodinhoods work and co-operate with each other!

    Meditation helped me find my ‘real’ purpose in life. Beyond the making money and getting famous, I found out that my real fulfillment lies in helping people.

    Dedicated at the feet of my Gurus and Gods.

    If you want a basic introduction to meditation or want to figure out if you like it, I would strongly suggest you do the simple, Part 1 ‘Basic’ Art of Living course.

    In just a couple of days you will have learnt the most precious secret in the world!


  7. Thanks Azad. Hope you have started it already as it’s monday. Do share the outcome after a month. 

  8. Thanks alok. Truly agree to all points made. Why not plan a world’s highest rodinhood meet sometime somewhere in Himalayas. It could be both desirable and killer.  I am sure you can get Airtel 4g to sponsor it.  😀

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