TheRodinhoods

Tag-Lines are OUT. Benefit-Lines are IN!

This ppt happened because I was helping ‘THE’ hottest Start Up I have met so far (await announcement soon) in their pitch ppt to be sent to VCs.

We chose a great name for the service (actually bought the domain from sedo.com) and had everything in place, EXCEPT a ‘Tag-Line’.

I wrote a Tagline, then deleted it. Then I wrote another one and sent it to the entrepreneur team. They loved it.

Just before introducing these guys and the Company, I looked at the PPT pitch again, and somehow didn’t like the Tagline I had created. I deleted it and then sent the deck to 12 VCs.

The Tagline I had created was a ‘promise’ of this Start Up that ‘would’ happen one day.

On the first call with the VC, when the entrepreneur happened to mention this promise as ‘one’ of the things they were solving for, the VC destroyed that hypothesis. He didn’t buy it all.

THANK GOD I had not marked the entire Company with that Tagline!

Then, I looked back and observed the Companies I admired and came up with this. Enjoy and PLEASE provide feedback!

Ps – This is my first presentation in Apple Keynote! yeah!!

[PPs – If you are browsing via a mobile device, click on the IN logo (linkedin) and directly view this deck on slideshare. The UX is much better :-)]

Click here to download the presentation from slideshare:
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Special Thanks (as usual) to Asha for editing and advising. (She changed the Title of this PPT :-))