Being from the branding industry, it was an absolute delight when asked to attend StartUpGrind in Delhi hosting Shouvik Roy, the Paper Boat man. To those who are unaware, Shouvik Roy’s Branding Agency, Elephant Design is behind the awesome product launch of Paper Boat Beverages (from Tzinga) where they made people revisit nostalgic childhood moments through their brand communication designs.
About StartUpGrind (New Delhi):
StartUpGrind is a very humble initiative where the audience gets to meet awesome people from various fields in a chit-chat environment where you get ample time to know everything about the person’s struggle, opinion, views and knowledge base that gets opened up with each question raised. Run and managed by Nikhil Narayan and Sudeep Singh, the two give their heart out in getting best of guests for start-ups who are keen to learn from the ‘been there-done that’ kinds. Having hosted some 9-10 such events under the New Delhi chapter, they are seeking volunteers who could add to the event experience with their skills and passion towards the entrepreneurial community!
Back to our Guest for the evening: Shouvik Roy!
Donning several hats, all in the creative perspective, Shouvik Roy is the Director at Elephant Design Delhi and Co-Founder of Elephant Sound Sense, a place where he experiments with Sonic Branding. For someone like me who knew Paper Boat before knowing Shouvik Roy, it speaks volumes about the man and his branding skills.
In an hour long interview with Nikhil Narayan (StartUpGrind Delhi Host), he made sure to give us a pretty good view of his career graph which happened to be too interesting and inspiring.
Brought up in Bhopal, Shouvik always got inspired and looked up to achievers for motivation. Though he tried for IIT Delhi (exactly where he was currently sharing his story with us), he decided to pursue a 5 year course in Radio Physics from Kolkata Jadavpur University which later he dropped to become a Civil Engineer from REC Kurukshetra. A Big fan of MTV music, he had ears for fine music from his early days which today he utilizes to conduct workshops in Organizations developing Anthems for them, right then and there. He is also leveraging the art by making sound as a very important aspect of branding for his clients.
An engineering graduate and an MBA, Shouvik has worked with MNC giants as well as creative entities, majorly the biggies from the industry. This creative combination of his studies and interests got him to pursue his passion in 2002 when he joined hands with his ex-colleague in Alchemist Brand Consulting to start his own Branding company – Elephant Design!
With so many wonderful takeaways in hand, I was inspired to do a ppt instead of simply listing it down to you. Hope you enjoy reading it!
The second one was Binj.in wherein one gets real content from food places around while being in that area, pushed by setting up an alarm by the restaurants who wish to spread word about their new dish, happy hours, new offer or anything which otherwise wouldn’t have been possible to reach those who can actually be their customers. Doing it unconventionally, I would repeat just what their website says – Get Ready to Binj!
Here is a collage of few clicks I happened to take from my battery-deficient mobile: 🙂
Have a really wonderful time! Keep meeting people, share stuffs and keep a smile!
