This is based on a similar kind of conversation I have had with at least 4-5 parents – their children are in the age group of 2-5.
What they tell me is, “Alok, when we come home from work, the first thing my kid does is grabs my iPhone and starts playing games. I have an android phone, but my kid never asks for it. She always wants to play on the iPhone.”
The iPad is another story. Kids just take over it when the parents come home; however this is a discussion about an Android phone vs. an Apple iPhone.
This is my hypothesis:
– The child naturally understands how to use the iPhone. There is only one button to click and if the phone does not have a password, then it directly loads up and presents the screen to the child.
Android phones have a complicated screen that need a bit of intelligence to start up (of course these can be disabled).
– There is a mysterious charm about the iPhone that kids pick up – is it the retina display, the clarity or the smoothness of the device?
– Clearly, there are more apps (read games) that the iTunes ecosystem offers for kids. Is this the reason they relate to the iPhone better ‘coz they already have content on it that they like?
– What is the reason?
Do you know of this phenomenon? Does it happen to you? It will be nice to get readers to share their point of view on why this does (or does not) happen!
From a business perspective, this is a very important and ‘silent’ endorsement of one product platform vs. the other.
As they say, “Kids know everything…”
Now, what is it that they know and are really telling us?
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