The Future of Search is about understanding user behaviour online and offline. Consumer behaviour is changing rapidly with users favoring mobile devices for research, comparison and purchase of products / services.
Over a 100 million people already have Google Voice Search enabled (“OK Google”). Virtual digital assistants like Apple’s Siri & Microsoft’s Cortana are aggressively scaling up their technologies to answer complex questions. Augmented reality products like Oculus Rift & Google Glass are ramping up toward a mass consumer-level rollout. Wearable devices are in fashion – Whether it’s Samsung’s Gear S2 or the Moto 360, these devices are now an integral part of our pop culture.
With the world moving toward an entirely new setup, mostly driven by context & by early adopters of technology, how do marketers create & optimize content for Search Engines of the Future?
Develop an understanding on the same through the below webinar led by Mandar Marathe, Co-Founder, BriefKase Digital Communications for Digital Vidya participants.
Webinar Leader’s Profile:
Mandar, having an experience of around 8 years of experience in Digital Marketing – starting off his career at Digitas (Publicis Groupe) in the United States to leading a small team at Reprise Media (IPG Group) in Mumbai to where he is today, at BriefKase, a full-service digital marketing agency for startups & small businesses.
At BriefKase (Brief: what clients give us, Kase: Our goal of doing exemplary work by turning client briefs to case studies), he lives and breathe digital marketing. Right from Social Media marketing to Conversion Optimization and everything in between, they provide digital consulting and execution services to their clients.
Twitter Handle: @mandar13
