Last weekend, Ralph Lauren unleashed its sumptuous magazine specifically made for the iPad.
I noticed it thanks to a very interesting ad I saw in an article I was browsing.
The surprise was the Trick the ad had, that caught my eye:
This is where I landed
The minute I started reading it, I realized that THIS WAS THE FUTURE OF THE MAGAZINE.
Consider for a minute, this page that had a very nice list of Classic Cars.
When I clicked on one of them:
I was so AMAZED TO SEE A SMALL BUTTON THAT LED TO ‘LISTEN TO THE ENGINE’
(see above)
I did press it and was treated to the ORIGINAL ENGINE sound of this Bugatti!
Another Car was:
And I sure did hear the ROAR of the McFlaren!
As I progressed, I was treated to delicious pages with meaningful messages:
Click on the Image to read the message clearly
That led to:
Also noticed the subtle ‘shopping bag’ on the right hand side of magazine:
Sure, I decided to subscribe.. for free!
I think this is the FUTURE of the magazine:
– Free & directly delivered to consumers tablets.
– The Cost of printing & distribution etc is ZERO. Only cost of creating the content.
– A great blend of Audio, Visual EXPERIENTIAL content!
– Allows direct purchase and delivery.
– Creates permanent shelf life of products, in the consumers face.
Bye Bye print – your days are dark and numbered.
*****