Most of us who are out of college and want to start up are now clear that it takes not only guts, passion or a clear plan about what we intend to do, but a solid fight, something like a war. What is true and will always be is in India we really don’t have a Zuckerberg or some out of the blue entrepreneur like one because sadly most of our parents are influenced by “pathetic” company and the day we are born, we are set a target (engineer or doctor) so we slog, try and do what we can and somehow it doesn’t work, and when we say we want to be an entrepreneur, 10% of the crowd will take you seriously the remaining 90% consist of aunties and uncles whose kids are comparable and equally unbearable as they are doing some dangerous job with some company. Though I am not suggesting that its a bad thing to work, but what most of our parents fail to understand is that’s NOT what I would want to do.
Here is the story of one such entrepreneur who literally braved the average mentality of such aunties and founded The Alma Mater Store, a T-shirt and accessories merchandising company based out of Bangalore along with his partner Rohn Malhotra. The events that lead to the creation of this idea, the implementation, the struggle, just about everything which has been humorously set in this book “How I Braved Anu Aunty and Co-founded a Million Dollar company!”
The book as the name suggests is Varun’s experience and insight into the glorious world of e-commerce and so plainly puts forward everything that goes with it. He fights with his partner, makes up and is inspired in every possible way to look forward even though his anu aunty pesters him to do a job.
Set in the city of Bangalore, Varun describes food joints, lounges and a typical friend issue (specially at this age) and is a reminder to all of us that we too have such aunties who land up for unexplained reasons to our houses and can never mind their own business.
Life they say is too short to be taken seriously and what we know that at some stage we all will have our responsibilities. Its easy to live in a crowd that thinks exactly like you, but difficult when it does not, and that’s where the challenge lies.
I am not too much of an entrepreneur myself, but yes I have struggled, fought yet always smiled and if there is anything good that I have done…I have read this book only to tell myself “Screw it, lets do it”
Link to the book on fb: https://www.facebook.com/anuauntybook?ref=t