I meet these people often, who I call ‘The Old World Marketeers’. These are folks who have befriended ‘Skepticism’ as the dominant tool of defense. As a shield that they think will help them survive this new world where paradigms of Marketing are evolving each second with confluence of concepts like Digital, Social, Mobile, Community & Creativity, Technology, Gamification & Engagement … so on and so forth.
These are people who’ve not really comprehended the changing world beyond ‘Facebook Likes’ & love to take digs with ‘Futility of Facebook fans’ as the focal point in the pointless conversations they try to initiate from time to time.
I want to leave with you three random pieces of Big Statistics (among many that are there). And all that I expect is you spend some time, rationally analyzing where times are really heading.
– The ‘Mobile penetration’ in India is already more than the ‘TV penetration’
– All the ‘noise’ that you hear about New Media, is with a current Internet Penetration that’s just about 10% of the population. With tablets & smart-phones being rolled out under Rs 5000 & with promises of 4G that’ll give you more than 10 times existing speed at lesser than present tariffs … the ‘internet penetration’ in India will grow by leaps & bound in the coming years. The ‘noise’ would soon be the only sound that you hear
– If you go by Apple’s 2012 first quarter Sales numbers … more i-phones were sold every day than babies were born
And here are my 3 ‘Big Predictions’:
– In 5 years, The main deliverable of a Marketeer will ‘officially’ change from doing Brochures & buying Media to ‘Being able to tell a compelling Brand Story’
– In 5-7 years, the new wave of ‘Head of Marketing’s and ‘Business Heads’ across industries will only be the ones who have gone through a fair amount of grind, handling functions across the spectrum of New Media
– By 2020 :
-More than 90% of a small advertiser’s Marketing Budget will be on ‘New Media’
– The large advertisers will spend at least 75% of their Marketing budgets on ‘New Media’
I say, there’s still time to catch up. However the day when it’ll be too late, that’s not too far either.
Thanks. From my blog
