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“The Switch Background Innovation” in Stock Photography Business

Friends, I am extremely pleased to share with you the “The Switch Background Innovation”. For the first time in the world, a Stock Photography site has taken this initiative.

I am really proud that its our site of Indian origin, that moved this concept !

How did it happen ? Well…

Its been a dilemma ever since we started out in 2008. We chose dark background for Version 1 of stockimagebank.com We loved it, but we also loved white.

So then started a feedback survey, and each time we spoke to our clients we asked them if they preferred a dark or a white site background when looking for images. At the end of 2 years we were at the same spot where we started and realised that the votes were divided in a 50: 50 split !

We realised it was subjective and a matter of choice. So we decided to bring in “Freedom to choose” for all our buyers. We have been working very hard and are finally out with the Version 2 of our site.
We created a Switch Background Option to the entire site ! !

The first to do so for a stock image site in the world are extremely proud !

Its just been a week and we have got a tremendous response so far from the industry.
There are a few tweaks and minor issues that we are aligning with the previous database and site with, but I would love to get a response from my friends here !

Its a labour of Love, and I’d be really grateful if you could visit the site, register so that I get to know that you visited, and share your thoughts here or write to me privately at sugandha@stockimagebank.com.

Look forward to your feedback and thank you for sparing the time.
Sugandha

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8 Comments

  1. sugandha – i have one word for you….. CONGRATS!!!!!

  2. Thank you Asha !
    Being an entrepreneur in a tech space with a combination of branding and aesthetics is a very exciting place to be in. We are always striving to make the user experience as beautiful as we can ! Afterall our business is to help brands with visuals that will grow their business. 🙂 

  3. Really like to congratulate you on this. I can feel the happiness in your article

    On an irrelevant note, can we not achieve something similar with $('link[href="style.css"]').attr('href','alternatestyle.css') or am I missing something?

  4. Reading about this made me realize that the background does play a crucial role in the display of a photograph on a web page. Congrats – First Indian company to achieve this is commendable. 

  5. Thank you Sudarsan.

    Yes, First Indian site in the world, in our genre Stock Photography ! We used to get a lot of feedback on preferences and we took the feedback very seriously. Hope it is worth the effort and the users have a better experience 🙂

  6. Thank you Gaurav,

    and your note is not irrelevant, there are many ways of doing it and that is the ” how aspect of coding “. 🙂

  7. Sorry my comments were an unintended attempt at diluting the essence of this post. I now realize the context is – “First Indian site in the world, in our genre Stock Photography”. So kudos for trend starters like you.

  8. 🙂

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