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theFundoo.com: Big Billion sale is a passé. Here is a 2 Lakh Diwali bonus.

Dear Friends,

Imagine a 2 lakh Diwali bonus. What would you do with that?

We may latch up to the e-shopping bonanzas like the Big Billion Day, Diwali Dhamaka and lay your hand on the hyped-and-exclusive Xiomi. You might ‘have’ to buy ‘the ring’ for your wife; you might consider an obsolete-but-discounted iPhone 5s and much more depending on your preferences.

Many of us, towards the end of your shopping list may say

Baaki jo bachega wo kisi badhiya jagah invest kar denge.

(The remaining, I shall invest somewhere to fetch good returns.)

If you are among many of us who will think of investing, then you must finish reading this post. You will get some answers. For non-investors, there is no harm in reading. You anyways get a bonus of 2 Lakhs.

So the moment, you say “Baaki jo bachega wo kisi badhiya jagah invest kar denge”, the question pops-up… “Where to invest?” and we ask our friends who ‘seem’ to know a word-or-two about investments “Yaar, tell me some good stocks/funds…”.

You must have also heard the old song

“Baaki jo bacha tha, kale chor le gaye…”

Bringing this song here is not a forced rhetoric. It’s very much related.

The moment you want to invest and ask for ‘unqualified’ advice from friends/family, you open the gates for “kale chor” to take your money.

Unqualified advice, gambling on stocks, buying unplanned insurance policies, mixing insurance and investments are “Kale chor” who would have robbed you somewhere, sometime and if not, they are always a threat.

Meet TheFundoo.com

For normal investors, mutual funds are the easiest and most effective way to invest money. (Insurance is not investment.)

There are 2100 mutual funds schemes (and increasing by the day) in India, in which you can invest. Even if you zero-in to the category of “Equity Large Cap” funds, there are near 100 schemes. The question is Which One?

 “Kale chor” on the prowl.

TheFundoo.com saves you from “Kale Chor” by providing analytics that empower healthy investment decisions.

Fundoo in colloquial language means wow, innovative, jhakkaas, mast etc. Incidentally, it also has the word ‘Fund’, relating it to money 🙂

How does theFundoo.com help?

Since mutual funds can suffice most of the investing needs for most of us, TheFundoo.com has been launched with a focus on mutual funds.

FundPicker, the mutual fund analytics platform, is a key part of TheFundoo.com that can help you in analyzing and selecting the right mutual funds for investment. For those of us who don’t like doing any analysis and want a ready-made meal, TheFundoo.com provides fund ratings which can be used to pick good funds.

Besides, TheFundoo.com provides content in the form of expert interviews, research articles and learning videos, through which a person can understand and become familiar with investments and personal finance.

How is the FundPicker any different from many other mutual fund website?

FundPicker helps you in doing better-analysis-easily owing to the following:

1. FundPicker provides a powerful screening functionality, with more than 50 parallel filters, which help in selecting funds from a heap, in a matter of seconds. FundPicker makes the information usable.

2. Most of us pick funds by looking at which funds have given good returns in the past. That’s not the right way; past performance doesn’t guarantee of future returns.

To select a good fund, one must analyze the fund management skills, because ultimately it’s the skills that drive performance. Unfortunately, such analysis is so costly that it’s not available in the public domain, anywhere across the globe.

FundPicker is the only platform that provides such advanced analysis on mutual funds. Essentially, you get the same analytics that the largest pension fund in developed markets or sovereign funds of various countries look at, while they evaluate mutual funds for investments.

 
3. FundPicker provides easy fund comparisons and visualizations to make information comprehendible. The calculations are correct and checked for common mathematical flaws that plague many websites.

 4. TheFundoo.com assimilates the essence of all simple and advanced analysis of a fund into Fund ratings using proprietary methodology. This can be used to pick funds for investments, if one doesn’t have time for analysis

Well… Where is the 2 Lakh bonus?

GoTo TheFundoo.com and use FundPicker. That’s worth 10+ Lakhs. It’s FREE for you.

Am I kidding?

Seriously, NO.

Any free mutual fund analysis software globally, doesn’t have the features that FundPicker has. Features of any paid mutual fund analysis product in India are already a part of FundPicker (This is largely true for global products, but I will be conservative and reserve my claim). If you find something amiss, please inform and get a gift hamper.

FundPicker provides fund analysis that fund managers use themselves. The closest product on that is Bloomberg that costs 10 Lakhs+ p.a. Even that might not be as usable as FundPicker.

Hmmm… but then if this is worth 10 Lakhs+, how is the bonus only 2 Lakhs?

Yes it is. Reverse discount time. So, we are giving more and counting less (unlike the fake price hike and then discount)

Even more this is a non-perishable/doesn’t depreciate, unlike other things that you buy. This will rather help you in increasing your wealth.

Something not right. If this is huge value, how is it free?

It’s free to you because a normal investor/adviser that needs to make right investment decisions won’t be able to pay for it, given the Indian market scenario. A different version of these products is used by financial institutions and they pay for it.

I run Valuefy (www.valuefy.com), a financial analytics company that provides portfolio analytics products to fund managers in Mutual fund companies, insurance firms, wealth managers etc. 2 out of Top 3 mutual funds in India are already our clients and we compete with global vendors in the domain.

We recognized that managing investments is a big pain and that’s where we thought, why not provide such analytics and ability to take right investment decisions to a common man. Why not democratize institutional level analytics?

That’s how TheFundoo.com came into existence. We invested in a team, some infra, our IP and created this off-shoot.

How will TheFundoo.com make money?

To begin with, the initiative will make some money from content and premium tools. Institutions also subscribe to custom analytics package.

Long term, we are thinking disruption by providing excellent analytics and empowering users. If we are able to do it, there are free-mium models that we shall engage to make money. In due course, more investors and more advisers coming into the game shall create the revenue opportunity.

Thanks for being with me till here. I hope you make good investment decisions using the bonus you just received, invest regularly and your wealth grows continuously.

Please try FundPicker and let us know your feedback. We will be pleased to incorporate ways in which we can make it even better.

 

About Valuefy team

Valuefy has been founded by my friend Vivek Singal and me, Sharad Singh.

Vivek is an IIT Bombay graduate and has over 11 years of experience in data analytics across industries.

I am an engineering graduate, with MBA from IIM-Ahmadabad, and over 15 years experience in IT, products and financial analytics.

This is our second start-up. In our first one, we implemented risk management solutions for many leading banks in India and EMEA.

Want to help us more?

If you can, connect us to fund managers, wealth managers in developed markets, please do. We are working our way to international markets. Typical clients for us would be mutual funds, wealth managers, fund administrators, family offices etc. 

Meet/Ask/Poke/Call me

Though a cup of tea is a good enough reason to meet me 🙂 , please feel free to connect for:

1. Queries on personal investments (I am not a financial adviser but can provide general directions)

2. Inputs on Fin-Tech related business

3. Gyan on ‘How to crack CAT…?’

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2 Comments

  1. This is awesome. But tell me, why cant I just go to https://www.moneycontrol.com/mutual-funds/performance-tracker/returns/large-cap-9.html and do my thing?

  2. Dear Sirji,

    Many thanks for your ‘awesome’. More thanks for a very relevant question.

    Answer:

    1. Data is available, but not Usable.

    You can get all mutual fund data free from various websites. At the link mentioned and on other websites you can do the following:

    a. Sort funds by returns (and may be very few other parameters)

    However, fund selection by past returns doesn’t work.

    So let’s say with that knowledge, you think of choosing a fund based on the following criteria:

    1. Fund should have been in the top performing bucket (quartile/decile) by 3y/5y return
    2. Fund should have done that with fair amount of risk. Say, it’s Sharpe Ratio (risk adjusted ratio) should also be good.

    So rather than just basing your decisions on returns, you want to base it on return + risk.

    Now to get list of funds satisfying 1 & 2, you may have to do multiple sorting, view detail factsheets, pick numbers from there, put them into excel and work it out.

    That’s PAIN.

    With FUNDPICKER, it’s a matter of 2 clicks. (Apply the 3Y/5y return and Sharpe Ratio filter).

    This was just an example. In reality, you might want to use more information and parameters.

    FundPicker provides a powerful screener with more than 50 filters that can be applied in parallel.
    Thus, FUNDPICKER makes the data USABLE.

    2. Advanced Research

    To get good marks, we used to STUDY REGULARLY (irrespective of how good we scored in the last term exams). So it’s the hard work, skills and talent that “CAUSES” -> Good marks.

    Similarly, good returns are driven by good fund management SKILLS, NOT good past returns.

    So how does one find if the fund is backed with good and consistent skills?

    There is only 1 website in the public domain, globally, which provides this. That’s http://www.theFundoo.com 🙂

    You can view the performance of schemes attributed to fund management decisions in the FundCard (needs free login). Anything that comes close to this, is priced very very heavily.

    That’s where the bonus. Hope you took it… 🙂

    Regards,
    Sharad

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