Hi,
I got to know about times private treaty via someone.
Times group takes equity in your company for a stake and in return they give you access to their media properties for x amount.
Before I meet them wanted to ask people here if they have experience dealing with them ? and what are the benefits or negatives of a deal like this ?
I just met them and they gave me an over view of options one of which basically meant insignifcant stake – 5 % + performance based matrix.
Where we arrive at a number that my company will achieve because of the media support. If we do we have to pay 100% of the value of media used [ pricing remains discounted ] , if we achieve less we pay proportionately. So basically they say that the risk of whether the media will work for my company or not is with them and not on me.
There were few other options also discussed , but I think structure of deals comes much later.
About Tekno Point
We offer 3 services – Training , Interactive and Consulting.
We mainly need media to communicate about our training services in which we want to promote this following 2 career tracks for the student community :
1.Digital Content Designer – aimed at non-engineers
2. RIA Developer – aimed at BSc IT graduates and engineers.
The objective is to create talent which can design and deliver content on browser , desktop and mobile devices.
What do you think is the best way to reach out to this target audience. We took part in Times Education Boutique 2011 , it did not yield expected results.
Early response will be really appreciated.
Thanks and Regards,
Himanshu Mody