Vanik.Com – Enabling Companies to Set Up Distribution Channels Across India

Hi Rodinhooders,

We are a bootstrapped web venture operating in B2B space. After working for nearly 16 years in several Indian and overseas MNCs – I left my job and set-up a b2b portal that will provide business information on buyers, markets etc. to SMEs.

While working in Ranbaxy and multinational management consulting companies – I realized the value of business information service, specially how superior market information helps big corporate capture larger market share. SMEs lack the resources and skill to develop information management facilities in-house and our business model was to leverage this requirement through outsourced business information service.

What looks sexy and smart on paper loses lot of glamour in real life.  The travails and tribulations of small business, specially Indian business, is a story by itself. However, coming back to distribution story – I quickly realized acute need of an efficient online system for setting up distribution channels across India. SMEs do not have the financial muscle to open sales offices across India and depend upon agents and distributors to sell in remote areas. However, there is no pan-Indian advertisement channel or online information exchange platform where SMEs meet individuals/businesses seeking agency/ distribution opportunities. Just to give an example – Times of India is published from 41 locations, Hindustan Times from 8, India has over 900 TV channels.

Though distribution is the backbone of Indian market, setting up distribution channel is a formidable challenge. Traditional way of locating agents/ distributors through newspaper ads require considerable cost yet gives no guarantee of success.

The problem is even more acute for overseas companies looking to enter Indian market. Without good distribution support, their market reach is severely limited.

Enters Vanik.Com – an online portal devoted to distribution channel related information that brings all players related to agency / distribution / franchise opportunities on single platform

We first piloted the concept in one of our popular B2B portals and after receiving favourable market feedback – started this new portal. Within a very short time – Vanik.Com has attracted large number of small businesses – both SMEs looking to appoint agents / distributors as well as individuals/businesses seeking agency/distribution opportunities.

Our marketing budget is insignificant – we rely almost entirely on word of mouth publicity. Even then, Vanik.Com is the largest portal today displaying thousands of opportunities

Vanik.Com is FREE – any Indian or overseas business can join Vanik and network with listed companies. For those seeking premium service – there’s paid subscription.

I request you to please visit Vanik.com and help us with your comment/suggestion

Best Regards

Amit K Chattopadhyay
Ace InfoBanc Pvt Ltd

New Delhi

Twitter: @infobanc_com

Linkedin : in.linkedin.com/in/amitdelhi/