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Alok's Posts / Interviews

Vishal Khandelwal – ‘Never come lightly to the Blank Page’…!

What exactly do you do? Simple and non complicated.


I tell stories. I am a writer and direct response copywriter, and run www.copywriterinindia.com out of my home-office. Mine is a direct response copywriting, content writing, and copywriter coaching initiative.

 

 

Why do you do what you do? Is it to make money, to become famous, to retire, to kill boredom, WHAT?


I have always been engaged by stories, that were in fact lies told by storytellers, but which took me to another life, another world.

 

Now I believe it’s my turn to write and spread engaging stories that people believe in, and that helps businesses (for whom I do the copywriting & content writing).

 

I am not sure if I’ll make much money out of this as I don’t write for products or services I don’t believe in…and the world is in fact full of such products and services that I don’t believe in!

 

Is there anything unique in what you do?  And here ‘unique’ can mean anything – doing what’s been done for donkeys years and yet in a more cost efficient manner, or something new in a boring business or line or simply inventing something completely new?


Yeah. Direct response copywriting is a new concept in India. It has been widely used in the western world, but is just catching up in India. Some think that it’s the same as advertising copywriting, but there’s a world of difference between the two. The latter speaks about the advertiser or the seller of the product. The former speaks about the prospect, the buyer – what’s in it for him…how the product or service can solve his problem.

 

What happens if this fails?


I believe in ‘accelerated failure’. If this fails, I’ll tell another story that I’m already creating.

 

What’s gets you most irritated? And what makes you most happy? (mention anything – private, personal, confidential, if you committed a murder and are felling guilty about it or just what you wanna)


Dishonesty and corruption irritate me. Spending time with my family, and my writing hours are two things that make me the most happy.

 

What makes you tick? Why the hell are you doing this?


Again, it’s all about the story. I believe I can best write stories that engage people. And that’s why I’m here…doing what I like the best!

 

Famous last words – if you knew you are going to be hit by a truck tomorrow, what would you like to tell the world (other than crossing the road safely)?


“Never come lightly to the blank page.”

 

Also your photo and your email id and business url’s/names (if you want to share and get more visits)


Business URL – https://www.copywriterinindia.com/

Email – vishal@copywriterinindia.com  

 

Finally, say YES below the next para:

 

I solemnly put my hand on my religious book/favorite novel and swear that what I have said above (including my photos) is the truth. So help me, Rodinhood

 

YES

 

You can be here next! Just visit this link and interview yourself!

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