This is a FLYING MACHINE AD that has recently been published in PRINT media in India.
Sure, there are strong objections to this ad from Women’s groups, but Arvind Mills – the Brand Operator is just brushing the objections away.
Levi’s apparently had a similar campaign that went ‘All Asses were not created equal’.
Just to be on the SAFE SIDE – the copy on the right side of the ad tries to SANITISE the sensational headline – but the point is – WHO READS the small print ??
This is – AN OLD WINE IN A NEW BOTTLE.
SIMPLY SAID – USING SEX TO SELL!
Consider :
Isn’t it just a version control on selling SEX?
My view:
– I don’t see why mankind should be ashamed of something we (at least men) always think about naturally.
– Anything Product or Service that is riding ON THE SEX platform actually has to the WORK REALLY hard – because – well, its benchmarked with SEX!
FCUK for example is just AWESOME as a product.
– Attention grabbers only last for a few seconds unless they really live up to the REAL requirement of the consumer. No one will BUY YOU for the titillation!
– Sexy, endearing names DO LAST. I mean, who how can forget VIRGIN:
Long story short – Sell Sex with your product ONLY IF ARE BETTER than it!
*****