TheRodinhoods

What AN AD ?

This is a FLYING MACHINE AD that has recently been published in PRINT media in India.

 

Sure, there are strong objections to this ad from Women’s groups, but Arvind Mills – the Brand Operator is just brushing the objections away.

 

Levi’s apparently had a similar campaign that went ‘All Asses were not created equal’.

 

Just to be on the SAFE SIDE – the copy on the right side of the ad tries to SANITISE the sensational headline – but the point is – WHO READS the small print ??

 

This is – AN OLD WINE IN A NEW BOTTLE.

 

SIMPLY SAID – USING SEX TO SELL!

 

Consider :

 

 

Isn’t it just a version control on selling SEX?

 

My view:

 

– I don’t see why mankind should be ashamed of something we (at least men) always think about naturally.

 

– Anything Product or Service that is riding ON THE SEX platform actually has to the WORK REALLY hard – because – well, its benchmarked with SEX!

 

FCUK for example is just AWESOME as a product.

 

– Attention grabbers only last for a few seconds unless they really live up to the REAL requirement of the consumer. No one will BUY YOU for the titillation!

 

– Sexy, endearing names DO LAST. I mean, who how can forget VIRGIN:

 

 

Long story short – Sell Sex with your product ONLY IF ARE BETTER than it!

 

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