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What are customer acquisition costs in Indian ecommerce and do companies actively pay to customer acquisition sites?

Ok , so I’m working on an idea that will (fingers crossed) generate viral customer acquisition.  

So now , if I can get customers for some of the leading ecommerce sites, how much could i expect to get for it.  

Anybody know the inside scoop on what are customer acquisition costs.  i know lots of sites give Rs 200-1000 coupons for new customers / member get member but what are overall costs.  Of course , each company has different costs, but I’m referring to general multiple category retail sites, flash sales sites, or deal sites.

Also, do ecommerce sites actively work with 3rd parties and pay for customer acquisition directly.  

What is the best way to approach them and convince them to work with us.

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