1) A good value proposition will get you attention, but does not guarantee retention. For retaining customers and getting ‘repeat purchases’ you need to deliver a great product. Just the promise of saying that ‘My product is better,’ without demonstrating why it is better, is not going to work with the customers, even if they are desperately seeking a better product than what they currently have.
2) Stop criticizing and start delivering. If consumers already know that they are currently forced to buy crap, there is little value in a new brand repeating that. Stop talking. Start delivering. Else shut up and step aside.
3) Over-confidence and arrogance are great tools for suicide. And you won’t even realize it.
4) Plan before you have to execute. Unless you plan, your incompetence will be your bottleneck in scaling up. And you will eventually die, even if you had a great product. The AAP model, like most startups who do not plan for scale till they are in the scale-up mode, was like building the airplane while you were flying.
5) Be pleasant. Smile. People may tolerate a grumpy person for a bit, but it is quite a challenge to tolerate someone who is constantly complaining, has a grumpy look all the time and is just critical of everything around him.
Be careful when you do a startup that promises to change something that customers are desperate to change. Because if you screw up, they loose faith in change, and then it takes time for people to believe that someone else can actually deliver.
Mr.Kejriwal, you screwed up badly. Wish you had not. Glad that others, with the same intent as you,will have the next 5 years to prepare and learn from your mistakes. Is baar Modi Sarkar. Par shayad, agli baar aur aache logon ki sarkar.
