I had signed up for an annual subscription to Fortune Magazine last year. They had offered the Steve Jobs biography by Walter Isaacson back then and that had made me very happy. The magazine’s great so it was a good one year. Then they sent me a renewal offer a few days back.
- Extract from the email sent by Fortune India
I called up the kind lady who had written this email and asked her to offer me something else since I got the same book last year and this time, I (along with other customers) deserved something better. Her confused reply was that they had nothing else to offer and instead she asked me to consider the 2-year offer where they were offering something else (unbranded bags). Please note that Economist offers Hidesign bags.
The kind lady heard me out and said that she’ll forward my feedback to her seniors in Delhi. I hoped that her seniors will understand what I’m trying to say here- you have to be careful when you’re offering a ‘gift’ to your customer. The same book, year after year, is not cool.
The next day, I receive this reply-
- Extract from the email sent by Fortune India
And I’ve currently given up on them. Let’s hope these brands understand what is wrong with their customer service.
love and peace